{"id":9645,"date":"2011-05-02T00:01:10","date_gmt":"2011-05-02T07:01:10","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=9645"},"modified":"2011-05-01T22:20:52","modified_gmt":"2011-05-02T05:20:52","slug":"radio-commercial-albertsons","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/05\/radio-commercial-albertsons\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Shocking Revelation About Fruits And Vegetables!"},"content":{"rendered":"

\"radio<\/a><\/p>\n

The opening line of a radio commercial is the commercial for the commercial.<\/p>\n

Unfortunately, that’s a concept the people who create Albertsons’ radio advertising don’t understand…<\/p>\n

<\/param><\/param><\/param><\/param><\/param><\/object><\/p>\n

Ostensibly, this radio ad is aimed at shoppers who would appreciate more thorough nutritional labeling on grocery products.<\/p>\n

But you wouldn’t know that from the opening line:<\/p>\n

“With over 40,000 food items at Albertsons”<\/em> \u2014 That’s it, game over. They’ve declared that this spot is about how many food items there are at Albertsons.<\/p>\n

They just couldn’t resist boasting about how many products they stock \u2014 even though the number of items they stock is irrelevant to the “enhanced nutritional labeling” message.<\/p>\n

Fact: <\/strong>The average customer doesn’t evaluate 40,000 food items during a typical trip to the supermarket.<\/p>\n

Fact:<\/strong> The “40,000” figure is meaningless without being placed in a context that enables the listener to conceptualize it.<\/p>\n

Fact: <\/strong>The misplaced bragging has no value even as a boast, because if you’re not in the supermarket business you have no idea if 40,000 food items is more, less or about the same as the number of food items carried by most large supermarkets. To the consumer, that number is meaningless.<\/p>\n

And the “40,000” figure truly is meaningless to this commercial’s supposed message because that is not<\/strong> the number of food items that Albertsons includes in its “Nutrition IQ” program. That<\/strong> number is much smaller than 40,000.<\/p>\n

Halfway into the commercial they say, “It’s like shopping with your own personal nutritionist.”<\/em> Oh! You mean this radio ad is not<\/strong> about Albertsons’ 40,000 items? Too bad the targeted listeners already have stopped listening.<\/p>\n

Oh, and thanks for telling us that fresh fruits and vegetables have lots of vitamins and minerals. Golly, we had no idea! We thought fresh fruits and vegetables are bad for our health.<\/p>\n

And then there’s that God-awul, inane music bed. Did adding that music to the announcer’s voice increase the effectiveness of the sales message in any way?<\/p>\n","protected":false},"excerpt":{"rendered":"

The opening line of a radio commercial is the commercial for the commercial. Unfortunately, that’s a concept the people who create Albertsons’ radio advertising don’t understand… Ostensibly, this radio ad is aimed at shoppers who would appreciate more thorough nutritional labeling on grocery products. But you wouldn’t know that from the opening line: “With over […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-9645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Shocking Revelation About Fruits And Vegetables! - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/05\/radio-commercial-albertsons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Shocking Revelation About Fruits And Vegetables! - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"The opening line of a radio commercial is the commercial for the commercial. 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