{"id":8984,"date":"2011-03-08T00:01:00","date_gmt":"2011-03-08T08:01:00","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=8984"},"modified":"2011-03-07T20:52:12","modified_gmt":"2011-03-08T04:52:12","slug":"reading-lists-on-radio","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/03\/reading-lists-on-radio\/","title":{"rendered":"ARE BOILER-PLATE “LISTS” INTERESTING TO A RADIO AUDIENCE?"},"content":{"rendered":"

\"radio<\/a><\/strong><\/span><\/p>\n

A Loyal Reader Writes:<\/strong><\/span><\/p>\n

“I’m always trying to find things of interest to listeners, but I’m never sure if I’m on target. Are people truly interested in artist news, tops at box office, top TV shows for the week, etc.?”<\/p><\/blockquote>\n

It all depends upon how interestingly and relatably you present it.<\/p>\n

If you do it like most radio people \u2014 “Here’s a list, delivered over a music bed”<\/em> \u2014 it makes very little impact.<\/p>\n

Sometimes in my seminars I play an aircheck of an “Entertainment Extra” as presented on a large market, music station morning show.<\/p>\n

For 90 seconds, the two hosts list the upcoming weekend’s television programs.<\/p>\n

“Entertainment Extra?” It’s definitely not Entertainment.<\/p>\n

But it is<\/strong> Extra, in the sense that it’s irrelevant and of no use to anyone.<\/p>\n

Guess what? If your listeners want to know what’s on TV, they have ways of finding out.<\/p>\n

They also can find out the week’s best-selling records, top movie box office hits, etc.<\/p>\n

Trust me, no one in your audience awakened this morning thinking, “Oh, if only someone would tell me last week’s ten highest rated TV shows, starting from #10 and ending with #1!”<\/em><\/p>\n

Does that mean you should avoid any use of such listed information?<\/p>\n

No.<\/p>\n

But you should utilize such “boiler plate” copy only if it serves a purpose grander than just “reading a list”:<\/p>\n