{"id":8664,"date":"2011-02-02T00:01:43","date_gmt":"2011-02-02T08:01:43","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=8664"},"modified":"2011-01-31T21:18:04","modified_gmt":"2011-02-01T05:18:04","slug":"radio-promo-facebook-page","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/02\/radio-promo-facebook-page\/","title":{"rendered":"FINALIST, MOST DESPERATE SOUNDING “SOCIAL MEDIA” RADIO PROMO"},"content":{"rendered":"\"radio<\/a>\n

You know those stupid “romantic comedy” films in which some geeky teenage boy pays a popular girl to pretend to like him?<\/p>\n

I heard this the other day on a nearby radio station:<\/p>\n

“For a chance to win a pair of concert tickets, all you have to do is ‘Like’ our Facebook page.”<\/p><\/blockquote>\n

Yes, radio stations should be utilizing social media.<\/p>\n

Yes, radio stations should be using Facebook. (Although most stations do it badly, beginning by focusing on a page for the radio station. Mari Smith<\/strong><\/a> did an entire seminar on this…)<\/p>\n

But there is a difference between offering listeners an incentive to “Like” your fan page and essentially opening the mic and saying, “We’ll give you an incentive to ‘Like’ our fan page.”<\/p>\n

The message of that liner focused on the radio station’s desire to get as many fan page followers as possible.<\/p>\n

With just a little rewording, they could’ve focused on the listener:<\/p>\n

“If you’ve already joined our Facebook page, you’ll be in the drawing for a free pair of tickets. If you haven’t clicked that ‘Like’ button yet but you’d like those free tickets….Well, you know what to do.<\/em>”<\/p>\n

Is that elegant wording? No.<\/p>\n

But it’s a lot better than saying, “You don’t have to really<\/strong> like us. But we’re so desperate for Facebook page fans….”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

You know those stupid “romantic comedy” films in which some geeky teenage boy pays a popular girl to pretend to like him? I heard this the other day on a nearby radio station: “For a chance to win a pair of concert tickets, all you have to do is ‘Like’ our Facebook page.” Yes, radio […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-8664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nFINALIST, MOST DESPERATE SOUNDING "SOCIAL MEDIA" RADIO PROMO - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/02\/radio-promo-facebook-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FINALIST, MOST DESPERATE SOUNDING "SOCIAL MEDIA" RADIO PROMO - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"You know those stupid “romantic comedy” films in which some geeky teenage boy pays a popular girl to pretend to like him? 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