{"id":8571,"date":"2011-01-26T00:01:32","date_gmt":"2011-01-26T08:01:32","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=8571"},"modified":"2011-01-26T00:03:42","modified_gmt":"2011-01-26T08:03:42","slug":"radio-client","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/01\/radio-client\/","title":{"rendered":"HOW TO HANDLE AN OVERLY DEMANDING RADIO CLIENT"},"content":{"rendered":"

A Loyal Reader writes:<\/strong><\/span><\/p>\n

“We have a client<\/a> who spends a lot of money with our radio station. In addition to spots that he voices himself, we do remotes every weekend.<\/p>\n

“As a programmer I try to be fair to the air staff and rotate the remote schedules. However, that client only wants two particular jocks. Okay, we’ll accommodate him.<\/p>\n

“Now he wants to cut liners that say, ‘Hi, this is Ed from XYZ Auto, and you’re listening to (JOCK) on Radio X.’<\/p>\n

“We’re a rock station, and that seems to compromise our image.<\/p>\n

“In the past when this client hasn’t gotten what he wanted he’s threatened to pull the account, and our sales rep bends over backwards for him. I’m sure you’ve dealt with clients like this. Do you think he’s trying to program the station? And, how do we tell him we’re in charge?”<\/p><\/blockquote>\n

No, he’s not trying to program your station. He’s trying to do what’s best for him (for which you can’t blame him).<\/p>\n

Are you saying that he wants you to run liners on your station, outside of paid commercial time, in which he simply says his name and ties it to your station? I can’t imagine a professional radio operation anywhere that would allow that.<\/p>\n

How do you tell him you’re in charge?<\/p>\n

Your station should have clear rules & guidelines.<\/p>\n

If the client wants something that goes against your guidelines, you can simply say, “I’m sorry, but we have guidelines in place to make sure everyone \u2014 you, our listeners, and our radio station \u2014 is best served.”<\/p>\n

And then simply stick to it.<\/p>\n

If he wants to specify the jocks who do the remotes, he should pay a premium fee \u2014 with 60% of the extra charge going to the jock and 40% going to the station (for the extra work in juggling the others’ schedules to accommodate the client).<\/p>\n

“In the past when this client hasn’t gotten what he wanted he’s threatened to pull the account, and our sales rep bends over backwards for him.”<\/p><\/blockquote>\n

1. <\/strong>Hardly unusual.<\/p>\n

2. <\/strong>So basically, will your sales rep do anything for money?<\/p>\n

3. <\/strong>Either your station has \u2014 and enforces \u2014 standards, or it doesn’t. It’s all up to your station management.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Loyal Reader writes: “We have a client who spends a lot of money with our radio station. In addition to spots that he voices himself, we do remotes every weekend. “As a programmer I try to be fair to the air staff and rotate the remote schedules. However, that client only wants two particular […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-8571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nHOW TO HANDLE AN OVERLY DEMANDING RADIO CLIENT - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/01\/radio-client\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW TO HANDLE AN OVERLY DEMANDING RADIO CLIENT - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A Loyal Reader writes: “We have a client who spends a lot of money with our radio station. 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