{"id":8379,"date":"2011-01-12T00:14:37","date_gmt":"2011-01-12T08:14:37","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=8379"},"modified":"2011-01-12T00:14:37","modified_gmt":"2011-01-12T08:14:37","slug":"successful-radio-commercials","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/","title":{"rendered":"THE SECRET, TWO-STEP FORMULA FOR SUCCESSFUL RADIO COMMERCIALS"},"content":{"rendered":"<a href=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/01\/ArthurGodfrey.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8385\" title=\"Arthur Godfrey radio commercials\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/01\/ArthurGodfrey-198x300.gif\" alt=\"radio advertising\" width=\"198\" height=\"300\" srcset=\"https:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/01\/ArthurGodfrey-198x300.gif 198w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/01\/ArthurGodfrey.gif 342w\" sizes=\"auto, (max-width: 198px) 100vw, 198px\" \/><\/a>\n<p>Many readers don&#8217;t know who<span style=\"color: #000080;\"><strong> Arthur Godfrey<\/strong><\/span> was; many others only vaguely recognize the name.<\/p>\n<p>Although I remember him from being on TV when I was a kid, I was much too young to fit his target audience.<\/p>\n<p>But Godfrey was a master of Radio as a one-to-one communication medium. And he was known for his folksy, personal, live commercials.<\/p>\n<p>Here is Godfrey&#8217;s definition of the only two elements required of a successful commercial:<\/p>\n<blockquote><p>&#8220;Listen to what I&#8217;m saying&#8230;.<\/p>\n<p>&#8220;&#8230;.and believe what I&#8217;m telling you.&#8221;<\/p><\/blockquote>\n<p>He was right.<\/p>\n<p>Get your target audience to pay attention to your sales message.<\/p>\n<p>And get them to believe your sales message.<\/p>\n<p>Nothing else matters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many readers don&#8217;t know who Arthur Godfrey was; many others only vaguely recognize the name. Although I remember him from being on TV when I was a kid, I was much too young to fit his target audience. But Godfrey was a master of Radio as a one-to-one communication medium. And he was known for [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-8379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE SECRET, TWO-STEP FORMULA FOR SUCCESSFUL RADIO COMMERCIALS - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE SECRET, TWO-STEP FORMULA FOR SUCCESSFUL RADIO COMMERCIALS - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Many readers don&#8217;t know who Arthur Godfrey was; many others only vaguely recognize the name. Although I remember him from being on TV when I was a kid, I was much too young to fit his target audience. But Godfrey was a master of Radio as a one-to-one communication medium. And he was known for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-12T08:14:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/01\/ArthurGodfrey-198x300.gif\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"THE SECRET, TWO-STEP FORMULA FOR SUCCESSFUL RADIO COMMERCIALS\",\"datePublished\":\"2011-01-12T08:14:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/\"},\"wordCount\":118,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/ArthurGodfrey-198x300.gif\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/\",\"name\":\"THE SECRET, TWO-STEP FORMULA FOR SUCCESSFUL RADIO COMMERCIALS - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/ArthurGodfrey-198x300.gif\",\"datePublished\":\"2011-01-12T08:14:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/ArthurGodfrey-198x300.gif\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/ArthurGodfrey-198x300.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/01\\\/successful-radio-commercials\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THE SECRET, TWO-STEP FORMULA FOR SUCCESSFUL RADIO COMMERCIALS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"THE SECRET, TWO-STEP FORMULA FOR SUCCESSFUL RADIO COMMERCIALS - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/","og_locale":"en_US","og_type":"article","og_title":"THE SECRET, TWO-STEP FORMULA FOR SUCCESSFUL RADIO COMMERCIALS - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"Many readers don&#8217;t know who Arthur Godfrey was; many others only vaguely recognize the name. Although I remember him from being on TV when I was a kid, I was much too young to fit his target audience. But Godfrey was a master of Radio as a one-to-one communication medium. And he was known for [&hellip;]","og_url":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2011-01-12T08:14:37+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/01\/ArthurGodfrey-198x300.gif","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"THE SECRET, TWO-STEP FORMULA FOR SUCCESSFUL RADIO COMMERCIALS","datePublished":"2011-01-12T08:14:37+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/"},"wordCount":118,"commentCount":1,"image":{"@id":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/01\/ArthurGodfrey-198x300.gif","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/","url":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/","name":"THE SECRET, TWO-STEP FORMULA FOR SUCCESSFUL RADIO COMMERCIALS - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/01\/ArthurGodfrey-198x300.gif","datePublished":"2011-01-12T08:14:37+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/01\/ArthurGodfrey-198x300.gif","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/01\/ArthurGodfrey-198x300.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2011\/01\/successful-radio-commercials\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"THE SECRET, TWO-STEP FORMULA FOR SUCCESSFUL RADIO COMMERCIALS"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/8379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=8379"}],"version-history":[{"count":8,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/8379\/revisions"}],"predecessor-version":[{"id":8388,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/8379\/revisions\/8388"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=8379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=8379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=8379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}