{"id":7983,"date":"2010-12-02T00:01:04","date_gmt":"2010-12-02T08:01:04","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=7983"},"modified":"2010-12-01T23:22:44","modified_gmt":"2010-12-02T07:22:44","slug":"i-apologized-radio-yesterday","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/","title":{"rendered":"“I APOLOGIZED FOR RADIO YESTERDAY”"},"content":{"rendered":"

Guest Blogger: John Marshall<\/a><\/span><\/strong>, Cannonsburg Communications<\/h3>\n

I’m just a guy who worked for years in small markets and, when shown the door to the beach, started my own media services company. Scripts, voice-overs, news releases, basic video, etc.<\/p>\n

Last Wednesday I got a call from a friend\/potential client who works as a head-hunter. She hadn’t worked with any radio locally, and asked which stations would best fit the target demos for the job fair she is holding.<\/p>\n

She needed some info from the stations ASAP to get on this week. She called and left messages at a Mom & Pop 3-station cluster and at Clear Channel on Wednesday afternoon.<\/p>\n

My friend\/client called me on Monday afternoon and asked me to see if I could get the ball rolling as she hadn’t been contacted by either cluster. I got on the phone to both groups (I’ve worked at both in the past). The Mom and Pop got right on it, but CC never even called.<\/p>\n

I wrote and produced the spot so it was ready when she finally got a response. My new client said yesterday that a colleague encountered a similar situation with a job fair in Boston. They both said business must be good in radio if they can’t find the time to call back for a guaranteed buy.<\/p>\n

I’m still a “radio guy” so I apologized for the industry.<\/p>\n

There are lots of folks who worry about bad copy leading to little response and the statement “I tried radio and it didn’t work.”<\/em> I think this is even worse. “I tried to try radio, and they never even called me back.”<\/em><\/p>\n

Sorry for the unsolicited, rambling message, but I had to get this off my chest. So many complaints about how bad business is, but when someone “walks in the door” there has to be someone at the cash register.<\/p>\n","protected":false},"excerpt":{"rendered":"

Guest Blogger: John Marshall, Cannonsburg Communications I’m just a guy who worked for years in small markets and, when shown the door to the beach, started my own media services company. Scripts, voice-overs, news releases, basic video, etc. Last Wednesday I got a call from a friend\/potential client who works as a head-hunter. She hadn’t […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-7983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\n"I APOLOGIZED FOR RADIO YESTERDAY" - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""I APOLOGIZED FOR RADIO YESTERDAY" - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Guest Blogger: John Marshall, Cannonsburg Communications I’m just a guy who worked for years in small markets and, when shown the door to the beach, started my own media services company. Scripts, voice-overs, news releases, basic video, etc. Last Wednesday I got a call from a friend\/potential client who works as a head-hunter. She hadn’t […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-02T08:01:04+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/12\\\/i-apologized-radio-yesterday\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/12\\\/i-apologized-radio-yesterday\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"“I APOLOGIZED FOR RADIO YESTERDAY”\",\"datePublished\":\"2010-12-02T08:01:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/12\\\/i-apologized-radio-yesterday\\\/\"},\"wordCount\":319,\"commentCount\":11,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/12\\\/i-apologized-radio-yesterday\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/12\\\/i-apologized-radio-yesterday\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/12\\\/i-apologized-radio-yesterday\\\/\",\"name\":\"\\\"I APOLOGIZED FOR RADIO YESTERDAY\\\" - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2010-12-02T08:01:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/12\\\/i-apologized-radio-yesterday\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/12\\\/i-apologized-radio-yesterday\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/12\\\/i-apologized-radio-yesterday\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"“I APOLOGIZED FOR RADIO YESTERDAY”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"I APOLOGIZED FOR RADIO YESTERDAY\" - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/","og_locale":"en_US","og_type":"article","og_title":"\"I APOLOGIZED FOR RADIO YESTERDAY\" - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"Guest Blogger: John Marshall, Cannonsburg Communications I’m just a guy who worked for years in small markets and, when shown the door to the beach, started my own media services company. Scripts, voice-overs, news releases, basic video, etc. Last Wednesday I got a call from a friend\/potential client who works as a head-hunter. She hadn’t […]","og_url":"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2010-12-02T08:01:04+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"“I APOLOGIZED FOR RADIO YESTERDAY”","datePublished":"2010-12-02T08:01:04+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/"},"wordCount":319,"commentCount":11,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/","url":"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/","name":"\"I APOLOGIZED FOR RADIO YESTERDAY\" - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2010-12-02T08:01:04+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2010\/12\/i-apologized-radio-yesterday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"“I APOLOGIZED FOR RADIO YESTERDAY”"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/7983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=7983"}],"version-history":[{"count":29,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/7983\/revisions"}],"predecessor-version":[{"id":8012,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/7983\/revisions\/8012"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=7983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=7983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=7983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}