{"id":7764,"date":"2010-11-17T00:05:43","date_gmt":"2010-11-17T07:05:43","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=7764"},"modified":"2010-11-16T23:27:48","modified_gmt":"2010-11-17T06:27:48","slug":"voice-overs-doesn%e2%80%99t-breathe","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/","title":{"rendered":"(Voice Overs): DOESN\u2019T ANYBODY BREATHE ANYMORE?"},"content":{"rendered":"

\"editing<\/a><\/strong><\/span><\/p>\n

John Leader <\/strong><\/span>\u2014 former major market PD, former Managing Editor of Radio & Records<\/em> (who gets the blame for my column appearing there for 9 years), and for a long time one of the<\/strong> top movie trailer voice over artists, writes:<\/p>\n

Forgive me if this is something you’ve discussed and I’ve missed, but…<\/p>\n

I’ve noticed that no one ever breathes in commercials anymore. All breaths are removed (pulled up, I assume), which I’m sure saves precious time, but also gives copy-heavy reads an unnatural sense in my opinion.<\/p>\n

It’s disconcerting listening to someone run through 60-seconds of copy without ever taking a single breath. But, most spots are doing it, so apparently it’s the norm.<\/p>\n

Your thoughts? Or, am I just getting cranky (wouldn’t be the first time)?<\/p><\/blockquote>\n

We all know the reason this happens: Advertisers foolishly try to cram as much “stuff” into their commercials as possible.<\/p>\n

Quite a few production people, meanwhile, take great pride in their ability to excise every breath from a piece \u2014 even with copy that could<\/strong> be shortened to enable the announcer to speak conversationally.<\/p>\n

And that’s what is lost by this practice: Conversation. We do pause when we converse. We pause to breathe; we pause to think; we pause for emphasis.<\/p>\n

Meanwhile, producers are forced to sacrifice communication for more words. Many words spoken quickly, with no pause for breath. Voila!<\/em> The perfect commercial.<\/p>\n

Those advertisers, copywriters and producers would profit by taking to heeding the words of Antoine de Saint-Exuper<\/strong><\/span>, best known for his novella, THE LITTLE PRINCE:<\/em><\/p>\n

\u201cPerfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

John Leader \u2014 former major market PD, former Managing Editor of Radio & Records (who gets the blame for my column appearing there for 9 years), and for a long time one of the top movie trailer voice over artists, writes: Forgive me if this is something you’ve discussed and I’ve missed, but… I’ve noticed […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-7764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\n(Voice Overs): DOESN\u2019T ANYBODY BREATHE ANYMORE? - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn\u2019t-breathe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"(Voice Overs): DOESN\u2019T ANYBODY BREATHE ANYMORE? - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"John Leader \u2014 former major market PD, former Managing Editor of Radio & Records (who gets the blame for my column appearing there for 9 years), and for a long time one of the top movie trailer voice over artists, writes: Forgive me if this is something you’ve discussed and I’ve missed, but… I’ve noticed […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn\u2019t-breathe\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-17T07:05:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/11\/HoldingBreath-225x300.jpg\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"(Voice Overs): DOESN\u2019T ANYBODY BREATHE ANYMORE?\",\"datePublished\":\"2010-11-17T07:05:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/\"},\"wordCount\":281,\"commentCount\":31,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/11\\\/HoldingBreath-225x300.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/\",\"name\":\"(Voice Overs): DOESN\u2019T ANYBODY BREATHE ANYMORE? - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/11\\\/HoldingBreath-225x300.jpg\",\"datePublished\":\"2010-11-17T07:05:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/11\\\/HoldingBreath-225x300.jpg\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/11\\\/HoldingBreath-225x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/11\\\/voice-overs-doesn%e2%80%99t-breathe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"(Voice Overs): DOESN\u2019T ANYBODY BREATHE ANYMORE?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"(Voice Overs): DOESN\u2019T ANYBODY BREATHE ANYMORE? - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn\u2019t-breathe\/","og_locale":"en_US","og_type":"article","og_title":"(Voice Overs): DOESN\u2019T ANYBODY BREATHE ANYMORE? - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"John Leader \u2014 former major market PD, former Managing Editor of Radio & Records (who gets the blame for my column appearing there for 9 years), and for a long time one of the top movie trailer voice over artists, writes: Forgive me if this is something you’ve discussed and I’ve missed, but… I’ve noticed […]","og_url":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn\u2019t-breathe\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2010-11-17T07:05:43+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/11\/HoldingBreath-225x300.jpg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"(Voice Overs): DOESN\u2019T ANYBODY BREATHE ANYMORE?","datePublished":"2010-11-17T07:05:43+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/"},"wordCount":281,"commentCount":31,"image":{"@id":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/11\/HoldingBreath-225x300.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/","url":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/","name":"(Voice Overs): DOESN\u2019T ANYBODY BREATHE ANYMORE? - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/11\/HoldingBreath-225x300.jpg","datePublished":"2010-11-17T07:05:43+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/11\/HoldingBreath-225x300.jpg","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/11\/HoldingBreath-225x300.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2010\/11\/voice-overs-doesn%e2%80%99t-breathe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"(Voice Overs): DOESN\u2019T ANYBODY BREATHE ANYMORE?"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/7764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=7764"}],"version-history":[{"count":7,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/7764\/revisions"}],"predecessor-version":[{"id":7772,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/7764\/revisions\/7772"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=7764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=7764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=7764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}