{"id":77,"date":"2008-08-25T04:00:00","date_gmt":"2008-08-25T11:00:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2008\/08\/25\/monday-commercial-smackdown-state-farm-%e2%80%94-lets-hope-their-insurance-is-better-than-their-advertising\/"},"modified":"2008-08-25T04:00:00","modified_gmt":"2008-08-25T11:00:00","slug":"monday-commercial-smackdown-state-farm-%e2%80%94-lets-hope-their-insurance-is-better-than-their-advertising","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2008\/08\/monday-commercial-smackdown-state-farm-%e2%80%94-lets-hope-their-insurance-is-better-than-their-advertising\/","title":{"rendered":"MONDAY COMMERCIAL SMACKDOWN: STATE FARM \u2014 Let&#8217;s Hope Their Insurance Is Better Than Their Advertising"},"content":{"rendered":"<p><font size=\"4\"><\/p>\n<p>These geniuses have 30 seconds in which to deliver their sales message, and they squander the first 17 seconds.<\/p>\n<p>HERE COMES THE CLUE TRAIN: The picture you paint in the listener&#8217;s mind is the picture they will remember. For a few seconds, you pictured some sort of sports team, and then you pictured&#8230;nothing. <\/p>\n<p>You certainly didn&#8217;t picture yourself saving money on auto insurance with State Farm.<\/p>\n<\/p>\n<p><center><object height=\"79\" width=\"204\"><param name=\"movie\" value=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\"><\/param><param name=\"play\" value=\"true\"><\/param><param name=\"loop\" value=\"false\"><\/param><param name=\"quality\" value=\"high\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><param name=\"flashvars\" value=\"bUseColor=true&amp;sCustomColor=2565935&amp;bUseText=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21BY%24%2Bqhpqea%2E%2F2Lv%2Ad1Qqo%25kkq%3FSvcIBOit2%22TQnu%27vIect%7EL%3F%22%2F2RC\"><embed src=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" play=\"true\" loop=\"true\" quality=\"high\" flashvars=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21BY%24%2Bqhpqea%2E%2F2Lv%2Ad1Qqo%25kkq%3FSvcIBOit2%22TQnu%27vIect%7EL%3F%22%2F2RC\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" height=\"79\" width=\"204\"><\/embed><\/param><\/object><\/center><\/p>\n<p><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These geniuses have 30 seconds in which to deliver their sales message, and they squander the first 17 seconds. HERE COMES THE CLUE TRAIN: The picture you paint in the listener&#8217;s mind is the picture they will remember. For a few seconds, you pictured some sort of sports team, and then you pictured&#8230;nothing. You certainly [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-77","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MONDAY COMMERCIAL SMACKDOWN: STATE FARM \u2014 Let&#039;s Hope Their Insurance Is Better Than Their Advertising - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/08\/monday-commercial-smackdown-state-farm-\u2014-lets-hope-their-insurance-is-better-than-their-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: STATE FARM \u2014 Let&#039;s Hope Their Insurance Is Better Than Their Advertising - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"These geniuses have 30 seconds in which to deliver their sales message, and they squander the first 17 seconds. 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