{"id":7695,"date":"2010-11-08T00:05:25","date_gmt":"2010-11-08T07:05:25","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=7695"},"modified":"2010-11-07T22:13:40","modified_gmt":"2010-11-08T05:13:40","slug":"alzheimers-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/11\/alzheimers-radio-commercial\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Finalist, Most Repeated Mentions of Conflicting and Pointless Calls To Action"},"content":{"rendered":"<p>First, the commercial&#8230;<\/p>\n<p style=\"text-align: center;\"><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"204\" height=\"79\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"play\" value=\"true\" \/><param name=\"loop\" value=\"false\" \/><param name=\"quality\" value=\"high\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"flashvars\" value=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DHn%2Cieko4O%2CKn%7EPsq%5Ftr5\" \/><param name=\"src\" value=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" \/><embed type=\"application\/x-shockwave-flash\" width=\"204\" height=\"79\" src=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" flashvars=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DHn%2Cieko4O%2CKn%7EPsq%5Ftr5\" wmode=\"transparent\" quality=\"high\" loop=\"false\" play=\"true\"><\/embed><\/object><\/p>\n<p>This radio commercial did begin with an opening line that could attract the attention of the targeted listener.<\/p>\n<p>But the delivery is so wrong (she could be talking about the latest supermarket specials or pitching some new diet fad) and the rest of the message so muddled&#8230;.<\/p>\n<p>Check them off as they appear:<\/p>\n<p>* Street address of one of their locations<\/p>\n<p>* Web address<\/p>\n<p>* Telephone number<\/p>\n<p>* Repetition of the street address of one of their locations<\/p>\n<p>* Mention of a second location<\/p>\n<p>* Telephone number (twice)<\/p>\n<p>* Web address<\/p>\n<p>* Telephone number<\/p>\n<p>* Third mention of the street address of one of their locations<\/p>\n<p>* Second mention of their second location<\/p>\n<p>* Telephone number<\/p>\n<p>* Web address<br \/>\n<em><br \/>\n&#8220;We tried radio, and it didn&#8217;t work&#8230;.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First, the commercial&#8230; This radio commercial did begin with an opening line that could attract the attention of the targeted listener. But the delivery is so wrong (she could be talking about the latest supermarket specials or pitching some new diet fad) and the rest of the message so muddled&#8230;. Check them off as they [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-7695","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MONDAY RADIO COMMERCIAL SMACKDOWN: Finalist, Most Repeated Mentions of Conflicting and Pointless Calls To Action - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/11\/alzheimers-radio-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Finalist, Most Repeated Mentions of Conflicting and Pointless Calls To Action - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First, the commercial&#8230; This radio commercial did begin with an opening line that could attract the attention of the targeted listener. 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