{"id":7375,"date":"2010-10-04T00:05:39","date_gmt":"2010-10-04T07:05:39","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=7375"},"modified":"2010-10-03T20:52:57","modified_gmt":"2010-10-04T03:52:57","slug":"kaiser-permanente-radio-ad","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/10\/kaiser-permanente-radio-ad\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Finalist, Weakest Call To Action of The Year"},"content":{"rendered":"<p>First, the commercial\u2026.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"204\" height=\"79\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"play\" value=\"true\" \/><param name=\"loop\" value=\"false\" \/><param name=\"quality\" value=\"high\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"flashvars\" value=\"bUseColor=true&amp;sCustomColor=9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DRcktetR4Ovip9G4P%21hkp%2Cmr5\" \/><param name=\"src\" value=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" \/><embed type=\"application\/x-shockwave-flash\" width=\"204\" height=\"79\" src=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" flashvars=\"bUseColor=true&amp;sCustomColor=9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DRcktetR4Ovip9G4P%21hkp%2Cmr5\" wmode=\"transparent\" quality=\"high\" loop=\"false\" play=\"true\"><\/embed><\/object><\/p>\n<p><strong><\/strong><\/p>\n<div id=\"attachment_7381\" style=\"width: 235px\" class=\"wp-caption aligncenter\"><strong><\/strong><strong><a href=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/10\/MedullaOblongata.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7381\" class=\"size-medium wp-image-7381\" title=\"Medulla Oblongata\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/10\/MedullaOblongata-225x300.jpg\" alt=\"Kaiser Permanente radio commercial\" width=\"225\" height=\"300\" srcset=\"https:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/10\/MedullaOblongata-225x300.jpg 225w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/10\/MedullaOblongata-768x1024.jpg 768w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/10\/MedullaOblongata.jpg 960w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/strong><p id=\"caption-attachment-7381\" class=\"wp-caption-text\">What They&#39;re Telling Us To Get Off<\/p><\/div>\n<p><strong>Pro: <\/strong>Helpful tips.<\/p>\n<p><strong>Cons:<\/strong> Cutesy writing and an confused, aimless voice over delivery.<\/p>\n<p>But the Call To Action? <em>&#8220;Check out our brain teaser\u2026&#8221;<\/em><\/p>\n<p>Um\u2026Why would we want to do that?<\/p>\n<p>To see how our mental acuity compares to that of other people our age?<\/p>\n<p>To see if we perform well enough not to worry about our brains deteriorating? Or to confirm our fear that we&#8217;re experiencing more senior moments than the norm?<\/p>\n<p>The goal of this commercial was to drive targeted traffic to their website.<\/p>\n<p>&#8220;Check out our brain teaser&#8221; is missing a crucial element: a reason.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First, the commercial\u2026. Pro: Helpful tips. Cons: Cutesy writing and an confused, aimless voice over delivery. But the Call To Action? &#8220;Check out our brain teaser\u2026&#8221; Um\u2026Why would we want to do that? To see how our mental acuity compares to that of other people our age? To see if we perform well enough not [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-7375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MONDAY RADIO COMMERCIAL SMACKDOWN: Finalist, Weakest Call To Action of The Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/10\/kaiser-permanente-radio-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Finalist, Weakest Call To Action of The Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First, the commercial\u2026. 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