{"id":7306,"date":"2010-09-23T00:05:18","date_gmt":"2010-09-23T07:05:18","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=7306"},"modified":"2010-09-21T23:12:44","modified_gmt":"2010-09-22T06:12:44","slug":"auto-repair-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/09\/auto-repair-radio-commercial\/","title":{"rendered":"AUTO REPAIR SHOP RADIO COMMERCIAL #2"},"content":{"rendered":"

\"auto<\/a><\/strong><\/span><\/p>\n

Earlier this month I issued a Radio Advertising Challenge<\/a>, to write a radio commercial for an auto body shop based on the minimal facts provided by the client. And I generated a number of headlines<\/a> that potentially could provide a campaign theme.<\/p>\n

Yesterday<\/a> I offered one advertising approach. Here’s another.<\/p>\n

\n

AUTO REPAIR: “VERY PICKY”<\/p>\n

Sometimes it’s good to be very picky. Like, when you choose the auto<\/p>\n

repair shop that works on your car. I’m Ed Client of Ed’s Auto Repairs,<\/p>\n

and I’m REALLY picky. Some shops use recycled parts when fixing<\/p>\n

your car; we only use the highest quality new parts, direct from the<\/p>\n

manufacturer. This drives my accountant crazy, because we COULD<\/p>\n

buy cheaper parts and sell them to you at a higher profit…but in the<\/p>\n

long run it wouldn’t be so good for your car. I also pay my mechanics<\/p>\n

more than most shops do…and you can see the difference in their<\/p>\n

work. Their one job is to take care of your car. You want picky? They<\/p>\n

wear gloves when they work, because you don’t want grease on your<\/p>\n

car. That’s also why we put plastic slip covers over your seat and<\/p>\n

steering wheel. Look, if you don’t care all that much about how well<\/p>\n

your car runs or how long it lasts, you might save a dollar or two by<\/p>\n

going somewhere else. But if you want picky expert mechanics to<\/p>\n

take care of your car, maybe you should visit Ed’s Auto Repairs on<\/p>\n

Main Street. But…Don’t tell the mechanics I called them picky. They<\/p>\n

like to think of themselves as “meticulous.”<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Earlier this month I issued a Radio Advertising Challenge, to write a radio commercial for an auto body shop based on the minimal facts provided by the client. And I generated a number of headlines that potentially could provide a campaign theme. Yesterday I offered one advertising approach. Here’s another. AUTO REPAIR: “VERY PICKY” Sometimes […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-7306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nAUTO REPAIR SHOP RADIO COMMERCIAL #2 - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/09\/auto-repair-radio-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AUTO REPAIR SHOP RADIO COMMERCIAL #2 - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Earlier this month I issued a Radio Advertising Challenge, to write a radio commercial for an auto body shop based on the minimal facts provided by the client. 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