{"id":70,"date":"2008-08-18T00:20:00","date_gmt":"2008-08-18T07:20:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2008\/08\/18\/monday-commercial-smackdown-wachovia-has-money-to-throw-away\/"},"modified":"2008-08-18T00:20:00","modified_gmt":"2008-08-18T07:20:00","slug":"monday-commercial-smackdown-wachovia-has-money-to-throw-away","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2008\/08\/monday-commercial-smackdown-wachovia-has-money-to-throw-away\/","title":{"rendered":"MONDAY COMMERCIAL SMACKDOWN: WACHOVIA HAS MONEY TO THROW AWAY"},"content":{"rendered":"

<\/p>\n

It’s not every day that a radio commercial achieves a 0% effectiveness rating. Congratulations to the advertising team at Wachovia.<\/p>\n

<\/param><\/param><\/param><\/param><\/param><\/embed><\/param><\/object><\/center><\/p>\n

The commercial’s goal is to get people to use Wachovia’s Way To Save Program, whatever that is. Meanwhile, the opening line is the commercial for the commercial: It’s your one chance to grab the attention of your targeted listener. <\/p>\n

Does “One easy way to save money is to make sure the tires on your car are properly inflated” <\/span>really attract the attention of banking customers? <\/p>\n

And is that really a valuable tip?<\/p>\n

If Wachovia truly believes “proper tire inflation” is an attention grabber, then here are some other gems they can use \u2014 no charge, my compliments:<\/p>\n

“One easy way to save money is to turn off the air conditioning when the natural indoor temperature is below 40 degrees.”<\/span><\/p>\n

“One easy way to save money is to wait to receive your change when using a $100 bill to pay for a McDonald’s Happy Meal.”<\/span><\/p>\n<\/p>\n

“One easy way to save money is not to carelessly drop it behind you as you walk down the street.”<\/span><\/p>\n

And hey, not one…not two…but three Calls To Action. <\/p>\n

Ending perfectly with an unintelligible disclaimer.<\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s not every day that a radio commercial achieves a 0% effectiveness rating. Congratulations to the advertising team at Wachovia. The commercial’s goal is to get people to use Wachovia’s Way To Save Program, whatever that is. Meanwhile, the opening line is the commercial for the commercial: It’s your one chance to grab the attention […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-70","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: WACHOVIA HAS MONEY TO THROW AWAY - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/08\/monday-commercial-smackdown-wachovia-has-money-to-throw-away\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: WACHOVIA HAS MONEY TO THROW AWAY - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"It’s not every day that a radio commercial achieves a 0% effectiveness rating. 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