{"id":6789,"date":"2010-08-24T00:05:43","date_gmt":"2010-08-24T07:05:43","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=6789"},"modified":"2010-08-14T22:07:49","modified_gmt":"2010-08-15T05:07:49","slug":"radio-music-programming-clocks","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/08\/radio-music-programming-clocks\/","title":{"rendered":"RADIO MUSIC PROGRAMMING CLOCKS"},"content":{"rendered":"

Final installment in a series excerpted from Fundamentals of Radio Programming<\/strong><\/a> by Randy Michaels<\/strong><\/span>….<\/p>\n\"radio<\/a>\n

As a program director, you should think through your Clock Technology<\/strong><\/a>.<\/p>\n

Typically we build categories, and most of the Selector databases I see have Power Currents, Secondary Currents, New Currents, maybe some Night Currents.<\/p>\n

When you get to a certain test score, you move it to Power. Then when it falls off a little, you move it back to Secondary.<\/p>\n

I say, \u201cDon\u2019t do that. That\u2019s goofy.\u201d<\/p>\n

Let\u2019s say you score music on a scale of 1 to 100. And let\u2019s say 80+ will be your \u201cPower.\u201d<\/p>\n

Well, there are two very different kinds of \u201c75\u2019s.\u201d<\/p>\n

There\u2019s the 75 that is in the \u201cAdoption\u201d phase. And there\u2019s the 75 that\u2019s in the \u201cDecline\u201d phase.<\/p>\n

They might have the same value to your audience.<\/p>\n

But Flow is one of the multiple variables in the science of radio programming.<\/p>\n

Let\u2019s say I\u2019m introducing a new record.<\/p>\n

I want to cradle it between two familiar records. Maybe a Power Current plus one of those 75\u2019s that\u2019s on the way down but is very familiar; it\u2019s good to put that new record between those two.<\/p>\n

But if also in that category I\u2019ve got a bunch of climbing records, and now I\u2019ve got two new records in a row.<\/p>\n

Wrong!<\/p>\n

By the same token, I may not want to play two sort-of-tired records back-to-back.<\/p>\n

So it\u2019s fine if I have a sequence of Power\/Climbing B\/Recurrent.<\/p>\n

But how about Power\/Declining B\/Recurrent? Now I\u2019ve got two rather tired records back-to-back.<\/p>\n

I don\u2019t know why every radio station in the world has a \u201cB\u201d category with both up and down records. You need to split them.<\/p>\n

A \u201c75\u201d with higher \u201cunfamiliar\u201d than \u201cburn\u201d goes into \u201cClimbing.\u201d<\/p>\n

A \u201c75\u201d with higher \u201cburn\u201d than \u201cunfamiliar\u201d goes into \u201cDeclining.\u201d<\/p>\n

I think that makes a lot of sense.<\/p>\n

And by the way, what determines that is not Mediabase.<\/p>\n

It\u2019s your audience.<\/p>\n

Do not be embarrassed if a song has been out nine weeks and is still climbing because it\u2019s still unfamiliar to your audience.<\/p>\n

If something the record company is still working is over or declining for you, don\u2019t be embarrassed to move it.<\/p>\n

You\u2019ve got to look at your scores. But PDs in America lack the confidence to do what\u2019s right:<\/p>\n

\u201cMr. Famous PD moved that record down? I\u2019d better move it down, too!\u201d<\/em><\/p>\n

I talk to PDs who are so proud: \u201cI did just what Mr. Famous PD did.\u201d<\/em><\/p>\n

\u201cReally? His market is heavily Puerto Rican with no Country listeners and you\u2019re in the South and the Number One and Two stations in your market are Country, and you did just what he did??\u201d<\/em><\/p>\n

Do what\u2019s right for your audience.<\/p>\n

Don\u2019t worry about national trends.<\/p>\n","protected":false},"excerpt":{"rendered":"

Final installment in a series excerpted from Fundamentals of Radio Programming by Randy Michaels…. As a program director, you should think through your Clock Technology. Typically we build categories, and most of the Selector databases I see have Power Currents, Secondary Currents, New Currents, maybe some Night Currents. When you get to a certain test […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO MUSIC PROGRAMMING CLOCKS - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/08\/radio-music-programming-clocks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO MUSIC PROGRAMMING CLOCKS - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Final installment in a series excerpted from Fundamentals of Radio Programming by Randy Michaels…. 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