{"id":6735,"date":"2010-08-16T00:05:00","date_gmt":"2010-08-16T07:05:00","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=6735"},"modified":"2010-08-13T20:56:55","modified_gmt":"2010-08-14T03:56:55","slug":"radio-commercial-copywriting","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Can You Say &#8220;Lame&#8221;?"},"content":{"rendered":"<p>An easy way to spot a poor radio commercial copywriter: Look for inane phrases such as&#8230;<\/p>\n<ul>\n<li>It&#8217;s&#8230; <em>(It&#8217;s Blauman&#8217;s <\/em><em>once-in-a-lifetime annual sale)<\/em><\/li>\n<li>It&#8217;s the&#8230; <em>(It&#8217;s the once-in-a-lifetime annual sale at Blauman&#8217;s)<\/em><\/li>\n<li>It&#8217;s happening at&#8230;<\/li>\n<li>(Season) is here!<\/li>\n<li>Going on now<\/li>\n<li>Happening now<\/li>\n<li>Right now at&#8230;<\/li>\n<\/ul>\n<p>Here&#8217;s a quick montage of snippets taken from a few hours&#8217; programming on an L.A. radio station.<\/p>\n<p style=\"text-align: center;\"><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"204\" height=\"79\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"play\" value=\"true\" \/><param name=\"loop\" value=\"false\" \/><param name=\"quality\" value=\"high\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"flashvars\" value=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DTcofOrgCFwouFOzG\" \/><param name=\"src\" value=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" \/><embed type=\"application\/x-shockwave-flash\" width=\"204\" height=\"79\" src=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" flashvars=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DTcofOrgCFwouFOzG\" wmode=\"transparent\" quality=\"high\" loop=\"false\" play=\"true\"><\/embed><\/object><\/p>\n<p>And you wonder why so many people say, &#8220;I tried radio, and it didn&#8217;t work&#8221;?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An easy way to spot a poor radio commercial copywriter: Look for inane phrases such as&#8230; It&#8217;s&#8230; (It&#8217;s Blauman&#8217;s once-in-a-lifetime annual sale) It&#8217;s the&#8230; (It&#8217;s the once-in-a-lifetime annual sale at Blauman&#8217;s) It&#8217;s happening at&#8230; (Season) is here! Going on now Happening now Right now at&#8230; Here&#8217;s a quick montage of snippets taken from a few [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MONDAY RADIO COMMERCIAL SMACKDOWN: Can You Say &quot;Lame&quot;? - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Can You Say &quot;Lame&quot;? - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"An easy way to spot a poor radio commercial copywriter: Look for inane phrases such as&#8230; It&#8217;s&#8230; (It&#8217;s Blauman&#8217;s once-in-a-lifetime annual sale) It&#8217;s the&#8230; (It&#8217;s the once-in-a-lifetime annual sale at Blauman&#8217;s) It&#8217;s happening at&#8230; (Season) is here! Going on now Happening now Right now at&#8230; Here&#8217;s a quick montage of snippets taken from a few [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-16T07:05:00+00:00\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/08\\\/radio-commercial-copywriting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/08\\\/radio-commercial-copywriting\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: Can You Say &#8220;Lame&#8221;?\",\"datePublished\":\"2010-08-16T07:05:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/08\\\/radio-commercial-copywriting\\\/\"},\"wordCount\":86,\"commentCount\":6,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/08\\\/radio-commercial-copywriting\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/08\\\/radio-commercial-copywriting\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/08\\\/radio-commercial-copywriting\\\/\",\"name\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: Can You Say \\\"Lame\\\"? - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2010-08-16T07:05:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/08\\\/radio-commercial-copywriting\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/08\\\/radio-commercial-copywriting\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/08\\\/radio-commercial-copywriting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: Can You Say &#8220;Lame&#8221;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MONDAY RADIO COMMERCIAL SMACKDOWN: Can You Say \"Lame\"? - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/","og_locale":"en_US","og_type":"article","og_title":"MONDAY RADIO COMMERCIAL SMACKDOWN: Can You Say \"Lame\"? - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"An easy way to spot a poor radio commercial copywriter: Look for inane phrases such as&#8230; It&#8217;s&#8230; (It&#8217;s Blauman&#8217;s once-in-a-lifetime annual sale) It&#8217;s the&#8230; (It&#8217;s the once-in-a-lifetime annual sale at Blauman&#8217;s) It&#8217;s happening at&#8230; (Season) is here! Going on now Happening now Right now at&#8230; Here&#8217;s a quick montage of snippets taken from a few [&hellip;]","og_url":"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2010-08-16T07:05:00+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"MONDAY RADIO COMMERCIAL SMACKDOWN: Can You Say &#8220;Lame&#8221;?","datePublished":"2010-08-16T07:05:00+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/"},"wordCount":86,"commentCount":6,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/","url":"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/","name":"MONDAY RADIO COMMERCIAL SMACKDOWN: Can You Say \"Lame\"? - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2010-08-16T07:05:00+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-copywriting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"MONDAY RADIO COMMERCIAL SMACKDOWN: Can You Say &#8220;Lame&#8221;?"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/6735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=6735"}],"version-history":[{"count":12,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/6735\/revisions"}],"predecessor-version":[{"id":6746,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/6735\/revisions\/6746"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=6735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=6735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=6735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}