{"id":6687,"date":"2010-08-18T00:05:41","date_gmt":"2010-08-18T07:05:41","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=6687"},"modified":"2010-08-10T23:46:23","modified_gmt":"2010-08-11T06:46:23","slug":"mysterious-marketing-campaign","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/08\/mysterious-marketing-campaign\/","title":{"rendered":"I DID NOT UNDERSTAND THIS MARKETING CAMPAIGN"},"content":{"rendered":"<p><a href=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/08\/marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6690 alignright\" title=\"marketing\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/08\/marketing-300x262.jpg\" alt=\"radio advertising\" width=\"180\" height=\"157\" srcset=\"https:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/08\/marketing-300x262.jpg 300w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/08\/marketing.jpg 380w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/a>I have to admit that this is one marketing campaign I can&#8217;t quite figure out:<\/p>\n<p>Driving along Wilshire Boulevard in Santa Monica, California, I saw a guy on the sidewalk soliciting money from passersby.<\/p>\n<p>At his feet was a small cardboard box with a handwritten sign that said, <em>&#8220;Please give.&#8221;<\/em><\/p>\n<p>And he was holding a larger handwritten sign that said, <em>&#8220;Nobody likes you.&#8221;<\/em><\/p>\n<p>I was so tempted to pull over and ask him to explain the psychology<br \/>\nbehind his sales approach&#8230;.<\/p>\n<p>(And if you tell me it was an example of those &#8220;highly targeted campaigns,&#8221; I just might take offense.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have to admit that this is one marketing campaign I can&#8217;t quite figure out: Driving along Wilshire Boulevard in Santa Monica, California, I saw a guy on the sidewalk soliciting money from passersby. At his feet was a small cardboard box with a handwritten sign that said, &#8220;Please give.&#8221; And he was holding a [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I DID NOT UNDERSTAND THIS MARKETING CAMPAIGN - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/08\/mysterious-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I DID NOT UNDERSTAND THIS MARKETING CAMPAIGN - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"I have to admit that this is one marketing campaign I can&#8217;t quite figure out: Driving along Wilshire Boulevard in Santa Monica, California, I saw a guy on the sidewalk soliciting money from passersby. 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