{"id":6656,"date":"2010-08-09T00:05:21","date_gmt":"2010-08-09T07:05:21","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=6656"},"modified":"2010-08-08T21:50:13","modified_gmt":"2010-08-09T04:50:13","slug":"radio-commercial-opening-line","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-opening-line\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: An Opening Line That Does Its Job"},"content":{"rendered":"\"radio<\/a>\n

The opening line of a radio commercial has two goals:<\/p>\n

\u2022 To get the attention of the targeted consumer<\/p>\n

\u2022 To get that targeted consumer to listen to the next line of the commercial.<\/p>\n

Most radio commercials fail. But not this one:<\/p>\n

<\/param><\/param><\/param><\/param><\/param><\/embed><\/param><\/object><\/p>\n

If you don’t experience “hot flashes,” odds are you won’t stick around for the second line of that radio commercial.<\/p>\n

Which doesn’t bother this advertiser at all, because no matter how good the commercial is…<\/p>\n

You ain’t gonna be buying.<\/p>\n

But women who are <\/strong>bothered by those menopausal symptoms? They’ll continue to listen.<\/p>\n

See, it’s really not that difficult, is it?<\/p>\n","protected":false},"excerpt":{"rendered":"

The opening line of a radio commercial has two goals: \u2022 To get the attention of the targeted consumer \u2022 To get that targeted consumer to listen to the next line of the commercial. Most radio commercials fail. But not this one: If you don’t experience “hot flashes,” odds are you won’t stick around for […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: An Opening Line That Does Its Job - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/08\/radio-commercial-opening-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: An Opening Line That Does Its Job - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"The opening line of a radio commercial has two goals: \u2022 To get the attention of the targeted consumer \u2022 To get that targeted consumer to listen to the next line of the commercial. 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