{"id":6598,"date":"2010-08-04T00:06:28","date_gmt":"2010-08-04T07:06:28","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=6598"},"modified":"2010-08-03T21:27:03","modified_gmt":"2010-08-04T04:27:03","slug":"car-dealer-radio-advertising-2","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/08\/car-dealer-radio-advertising-2\/","title":{"rendered":"CAR DEALER RADIO ADVERTISING: Post Hoc, Ergo Propter Hoc"},"content":{"rendered":"

\"car<\/a><\/strong><\/span><\/p>\n

A Loyal Reader Writes:<\/strong><\/span><\/p>\n

You ridicule those “screaming car dealer” commercials<\/a>. But they
\nwork, don’t they? Isn’t that why car dealers insist on airing them?<\/p><\/blockquote>\n

No, they don’t work. Those screaming ads increase the public’s awareness of the car dealer not<\/strong> because they scream but because they’re aired so frequently. One of the great powers of radio advertising, remember? Frequency.<\/p>\n

They could simply repeat “Ed’s Toyota is a wonderful to place to buy a new car,”<\/em> and if that message aired as often as the Screaming Spot, it would deliver at least<\/strong> the same result.<\/p>\n

It is<\/strong> possible to create a commercial that is far more effective than either of those models, of course. But when your local Screaming Car Dealer says, “We scream because it works,” <\/em>the truth is simply, “It works because we make full use of radio’s Reach and Frequency.”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A Loyal Reader Writes: You ridicule those “screaming car dealer” commercials. But they work, don’t they? Isn’t that why car dealers insist on airing them? No, they don’t work. Those screaming ads increase the public’s awareness of the car dealer not because they scream but because they’re aired so frequently. One of the great powers […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nCAR DEALER RADIO ADVERTISING: Post Hoc, Ergo Propter Hoc - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/08\/car-dealer-radio-advertising-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAR DEALER RADIO ADVERTISING: Post Hoc, Ergo Propter Hoc - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A Loyal Reader Writes: You ridicule those “screaming car dealer” commercials. But they work, don’t they? Isn’t that why car dealers insist on airing them? No, they don’t work. Those screaming ads increase the public’s awareness of the car dealer not because they scream but because they’re aired so frequently. 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