{"id":6362,"date":"2010-07-14T00:05:45","date_gmt":"2010-07-14T07:05:45","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=6362"},"modified":"2010-07-13T22:28:15","modified_gmt":"2010-07-14T05:28:15","slug":"radio-streaming-music","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/07\/radio-streaming-music\/","title":{"rendered":"RADIO CONSULTANT “SAYS WE SHOULDN’T STREAM MUSIC”"},"content":{"rendered":"

\"radio<\/strong><\/span><\/p>\n

A Loyal Reader Writes:<\/strong><\/span><\/p>\n

“Our consultant recently said that he doesn’t want any online music streaming of our station.<\/p>\n

“Why not? He doesn’t want to make it easy for our competition’s out-of-market consultants to get ahold of our playlist.<\/p>\n

“Does that make any sense?”<\/p><\/blockquote>\n

It makes perfect sense.<\/p>\n

After all, if you don’t stream your music online, then there’s absolutely no way that your competition (or your competition’s out-of-market consultants) can hear what you’re playing.<\/p>\n

You see, if you stream your music, then your competitors’ out-of-town consultants will sit at their computers all day long and carefully write down each song as you play it.<\/p>\n

But if you don’t<\/strong> stream your music, then there’s no way any outsider can figure out your playlist.<\/p>\n

I mean, what’s he going to do \u2014 have your local competitor record your station for a couple of days and then have a part-timer spend a few hours skimming the recording and jotting down the names of the songs that played and the times they aired?<\/p>\n

Of course, research consistently shows that the #1 thing listeners want from their favorite radio station’s website is the ability to listen to that station on their computers.<\/p>\n

But your consultant is wise to ignore what would drive listener traffic to your website and instead to worry about a competitor learning what music you play.<\/p>\n

Just in case my sarcasm doesn’t translate well here:<\/h3>\n

Your consultant’s logic and actions are idiotic.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Loyal Reader Writes: “Our consultant recently said that he doesn’t want any online music streaming of our station. “Why not? He doesn’t want to make it easy for our competition’s out-of-market consultants to get ahold of our playlist. “Does that make any sense?” It makes perfect sense. After all, if you don’t stream your […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6362","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO CONSULTANT "SAYS WE SHOULDN'T STREAM MUSIC" - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/07\/radio-streaming-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO CONSULTANT "SAYS WE SHOULDN'T STREAM MUSIC" - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A Loyal Reader Writes: “Our consultant recently said that he doesn’t want any online music streaming of our station. “Why not? 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