{"id":6001,"date":"2010-06-15T00:05:47","date_gmt":"2010-06-15T07:05:47","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=6001"},"modified":"2010-06-14T22:33:40","modified_gmt":"2010-06-15T05:33:40","slug":"radio-jeffrey-hayzlett","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/06\/radio-jeffrey-hayzlett\/","title":{"rendered":"RADIO, SOCIAL MEDIA, AND THE NEW R.O.I."},"content":{"rendered":"<p><a href=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/06\/HayzlettEngagementThumbnail.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6005 alignright\" title=\"Jeffrey Hayzlett Kodak\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/06\/HayzlettEngagementThumbnail.jpg\" alt=\"radio social media\" width=\"205\" height=\"87\" srcset=\"https:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/06\/HayzlettEngagementThumbnail.jpg 534w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/06\/HayzlettEngagementThumbnail-300x128.jpg 300w\" sizes=\"auto, (max-width: 205px) 100vw, 205px\" \/><\/a>One of the guest speakers at <a href=\"http:\/\/danoday.com\/pdgrad\"><strong>PD Grad School 2010<\/strong><\/a> was<strong> <span style=\"color: #000080;\">Jeffrey Hayzlett<\/span><\/strong>, Chief Marketing Officer for Eastman Kodak.<\/p>\n<p>If the CMO of a Fortune 500 company finds the time to use social media to keep abreast of what people are saying about his brand, perhaps some of us radio people could do the same for our radio brands?<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"662\" height=\"531\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"salign\" value=\"lt\" \/><param name=\"quality\" value=\"high\" \/><param name=\"scale\" value=\"noscale\" \/><param name=\"FlashVars\" value=\"&amp;MM_ComponentVersion=1&amp;skinName=http:\/\/danoday.com\/Halo_Skin_3&amp;streamName=http:\/\/danoday.com\/videos\/JeffreyHayzlett-EngagementSAMPLE.flv&amp;autoPlay=false&amp;autoRewind=true\" \/><param name=\"src\" value=\"http:\/\/danoday.com\/FLVPlayer_Progressive.swf\" \/><param name=\"name\" value=\"FLVPlayer\" \/><param name=\"flashvars\" value=\"&amp;MM_ComponentVersion=1&amp;skinName=http:\/\/danoday.com\/Halo_Skin_3&amp;streamName=http:\/\/danoday.com\/videos\/JeffreyHayzlett-EngagementSAMPLE.flv&amp;autoPlay=false&amp;autoRewind=true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"662\" height=\"531\" src=\"http:\/\/danoday.com\/FLVPlayer_Progressive.swf\" name=\"FLVPlayer\" flashvars=\"&amp;MM_ComponentVersion=1&amp;skinName=http:\/\/danoday.com\/Halo_Skin_3&amp;streamName=http:\/\/danoday.com\/videos\/JeffreyHayzlett-EngagementSAMPLE.flv&amp;autoPlay=false&amp;autoRewind=true\" scale=\"noscale\" quality=\"high\" salign=\"lt\"><\/embed><\/object><\/p>\n<p>Hayzlett is author of the current best selling business book, <a href=\"http:\/\/budurl.com\/MirrorTest\"><em>THE MIRROR TEST<\/em><\/a>. It&#8217;s worth clicking on <a href=\"http:\/\/budurl.com\/MirrorTest\">this link<\/a> and grabbing a copy. (I already have mine, and I&#8217;ve made notes on almost every page.)<\/p>\n<p>And if you haven&#8217;t already registered for the <a href=\"http:\/\/danoday.com\/hayzlett\"><strong>free<\/strong> <strong>teleseminar<\/strong><\/a> I&#8217;m doing with Jeffrey on Thursday, you might want to <a href=\"http:\/\/danoday.com\/hayzlett\"><strong>sign up<\/strong><\/a> right now. Deadline is Wednesday, and this is a terrific freebie for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the guest speakers at PD Grad School 2010 was Jeffrey Hayzlett, Chief Marketing Officer for Eastman Kodak. If the CMO of a Fortune 500 company finds the time to use social media to keep abreast of what people are saying about his brand, perhaps some of us radio people could do the same [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RADIO, SOCIAL MEDIA, AND THE NEW R.O.I. - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/06\/radio-jeffrey-hayzlett\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO, SOCIAL MEDIA, AND THE NEW R.O.I. - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"One of the guest speakers at PD Grad School 2010 was Jeffrey Hayzlett, Chief Marketing Officer for Eastman Kodak. If the CMO of a Fortune 500 company finds the time to use social media to keep abreast of what people are saying about his brand, perhaps some of us radio people could do the same [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2010\/06\/radio-jeffrey-hayzlett\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-15T07:05:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/06\/HayzlettEngagementThumbnail.jpg\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/06\\\/radio-jeffrey-hayzlett\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/06\\\/radio-jeffrey-hayzlett\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO, SOCIAL MEDIA, AND THE NEW R.O.I.\",\"datePublished\":\"2010-06-15T07:05:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/06\\\/radio-jeffrey-hayzlett\\\/\"},\"wordCount\":136,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/06\\\/radio-jeffrey-hayzlett\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/HayzlettEngagementThumbnail.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/06\\\/radio-jeffrey-hayzlett\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/06\\\/radio-jeffrey-hayzlett\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/06\\\/radio-jeffrey-hayzlett\\\/\",\"name\":\"RADIO, SOCIAL MEDIA, AND THE NEW R.O.I. - 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