{"id":5782,"date":"2010-06-03T00:05:27","date_gmt":"2010-06-03T07:05:27","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=5782"},"modified":"2010-06-02T23:14:12","modified_gmt":"2010-06-03T06:14:12","slug":"radio-jobs-4","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/06\/radio-jobs-4\/","title":{"rendered":"HOW NOT TO APPLY FOR A RADIO JOB"},"content":{"rendered":"

\"radio<\/a><\/p>\n

A while ago I received an unsolicited e-mail from a stranger.\u00a0 It included two attachments \u2014 a large PowerPoint file and a smaller Microsoft Word resume.<\/p>\n

Here’s the text of the e-mail message….<\/p>\n

“Dear Dan,<\/p>\n

“As the industry evolves, consultants are becoming increasingly important to the overall station’s ability to win and have a unified sound and marketing mix. With this e-mail, I hope to pin point an area most people in my industry fail to access in seeking a new position \u2014 the consultants behind the winning sounds. I am hoping that I can provide one of your stations a valuable skill set that would match my expertise. I would also welcome any leads from your counterparts that you may be aware of in the industry.<\/p>\n

“Flip through my presentation and look at what I’ve accomplished as the producer and talent for the Radio X<\/em> morning show. Then take a moment and imagine how my talent can be applied to the stations you represent. As you know, the position of producer is being discovered as a vital component to winning in this competitive market. No longer is it just a great voice, but the ability to access information, lock into the community and correctly market the show in content. My ability to build media and public relationships and target audiences can help a station achieve its goals. In addition, I have worked under some of the most successful people in the industry \u2014 Person #1, Person #2, Person #3<\/em> and Person #4;<\/em> and many more \u2014 all who would be more than happy to give a recommendation of my abilities.<\/p>\n

“Look over my packet. If you believe a tape and resume is warranted, e-mail me with an appropriate address or call with your request at 555-555-5555. You may also contact me in confidence at Radio X <\/em>here in (CIty) at 555-666-6666 . I look forward to speaking with you soon.<\/p>\n

“Sincerely,
\n“Ed Jock”<\/p><\/blockquote>\n

In my opinion, two things are missing from that e-mail:<\/p>\n

1.\u00a0\u00a0 Courtesy
\n2.\u00a0\u00a0 A reason for the recipient to act on his requests.<\/p>\n

He’s asking a stranger to take the time to read his e-mail message and review the attached presentations. But there’s nary a “please” or “thank you” to be found. Instead, he instructs the recipient:<\/p>\n

“Flip through my presentation and look at what I’ve accomplished…”<\/p>\n

“Look over my packet…..”<\/p><\/blockquote>\n

And the automatic internal response of the recipient is, “Why? Why should I flip through the presentation? Why should I look over the packet? Because some stranger is telling<\/strong> me to?”<\/em><\/p>\n

“I would also welcome any leads from your counterparts that you may be aware of in the industry.”<\/p><\/blockquote>\n

Why should the recipient forward “leads” to a stranger with whose work he is unfamiliar?<\/p>\n

He is asking (actually, telling) a stranger to donate his one irreplaceable resource: time. And the tone of his message implies he thinks he somehow is entitled<\/strong> to that stranger’s time. But why should that person donate his time to him?<\/p>\n

He also is sending unsolicited e-mail attachments to strangers, which is not a strategy likely to win him friends. Sophisticated e-mail users do not open unsolicited attachments from strangers.<\/p>\n

Finally, he is trying to B.S. the recipient:<\/p>\n

“As the industry evolves, consultants are becoming increasingly important to the overall station’s ability to win and have a unified sound and marketing mix.”<\/p><\/blockquote>\n

Excuse me? Perhaps that would score points in a high school term paper. But is he really sharing a keen insight in telling me that consultants are important to a station’s sound & performance?<\/p>\n

“As you know, the position of producer is being discovered as a vital component to winning in this competitive market.”<\/p><\/blockquote>\n

It’s “being discovered”? Maybe 20 or 25 years ago.<\/p>\n

“No longer is it just a great voice, but the ability to access information, lock into the community and correctly market the show in content.”<\/p><\/blockquote>\n

Again, this might earn him a B+ on a school paper. But he might as well point out that disc jockeys no longer select their own music, too; he is stating what is painfully obvious to programming professionals.<\/p>\n

What could he have done differently?<\/h3>\n

1.\u00a0\u00a0 Send a short e-mail, introducing himself, explaining that he’s looking for a job, and offering to send his tape & resume.<\/p>\n

2.\u00a0 Say something<\/strong> to indicate he knows something about the person to whom he’s sending the e-mail.<\/p>\n

3.\u00a0\u00a0 Ask what form the recipient prefers for such a package \u2014 e-mail, snail mail, etc.<\/p>\n

4.\u00a0\u00a0 Drop all the B.S. phrases and, instead, writing plainly, simply and honestly.<\/p>\n

5.\u00a0\u00a0 Say “please” and “thank you” where appropriate.<\/p>\n","protected":false},"excerpt":{"rendered":"

A while ago I received an unsolicited e-mail from a stranger.\u00a0 It included two attachments \u2014 a large PowerPoint file and a smaller Microsoft Word resume. 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