{"id":5738,"date":"2010-05-31T00:05:36","date_gmt":"2010-05-31T07:05:36","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=5738"},"modified":"2010-05-29T22:39:56","modified_gmt":"2010-05-30T05:39:56","slug":"socal-honda-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/05\/socal-honda-commercial\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: KNOWING WHERE TO BEGIN THE STORY"},"content":{"rendered":"

First, the commercial….<\/p>\n

<\/param><\/param><\/param><\/param><\/param><\/embed><\/param><\/object><\/p>\n

Yes, this is a spot for a Southern California car dealer group, so yes, it’s terrible.<\/p>\n

I don’t know if anything could’ve made this commercial good<\/strong>, but it would’ve had a chance to move up from “terrible” to “not terrible” if only they had known where to begin telling the story:<\/p>\n

At the beginning of the action.<\/p>\n

Like this:<\/p>\n

<\/param><\/param><\/param><\/param><\/param><\/embed><\/param><\/object><\/p>\n

That story begins when the guy enters late. Notice how it began faster, without the worthless intro?<\/p>\n

Y’know what? They could’ve taken those 13 seconds I cut out and used them to tell us “how you can drive off with a new Honda for practically nothing.”<\/p>\n

Instead, they have time only to tell us if we want to know what the heck the offer is, we should visit our local Honda dealer to find out.<\/p>\n

Right. We’ll do that.<\/p>\n

I mean, it would’ve been silly to tell us when you had the chance.<\/p>\n","protected":false},"excerpt":{"rendered":"

First, the commercial…. Yes, this is a spot for a Southern California car dealer group, so yes, it’s terrible. I don’t know if anything could’ve made this commercial good, but it would’ve had a chance to move up from “terrible” to “not terrible” if only they had known where to begin telling the story: At […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: KNOWING WHERE TO BEGIN THE STORY - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/05\/socal-honda-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: KNOWING WHERE TO BEGIN THE STORY - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First, the commercial…. 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