{"id":5675,"date":"2010-05-24T00:05:07","date_gmt":"2010-05-24T07:05:07","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=5675"},"modified":"2010-05-23T21:10:23","modified_gmt":"2010-05-24T04:10:23","slug":"home-depot-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/05\/home-depot-radio-commercial\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Home Depot Gets Lost In The Weeds"},"content":{"rendered":"

\"radio<\/a><\/p>\n

The “formula” for successful advertising is pretty simple:<\/p>\n

Don’t talk about the advertiser or the product until after <\/strong>you’ve made the targeted consumer want what’s being advertised.<\/p>\n

<\/embed><\/object><\/p>\n

This commercial pains me doubly.<\/p>\n

1. In my radio advertising seminars, I love playing a Home Depot spot from years ago that does an excellent job of anticipating and overcoming consumer objections.<\/p>\n

Whoever created this worthless 30-second blight…Well, I wouldn’t be surprised to hear that Home Depot has brought its radio advertising “in-house.”<\/p>\n

2. The one line that best sums up the secret of successful advertising is the oft-quoted, “Don’t tell me about your grass seed; talk to me about my lawn.”<\/em><\/p>\n

Yet here’s Home Depot, telling us about their grass seed.<\/p>\n

Yes, theoretically they talk about “my lawn,” in the middle of the commercial. But by beginning with the name of the retailer and of the product manufacturer and the weight of the bag and the everyday low price, they squander the attention of any prospects in the radio audience.<\/p>\n

Sad.<\/p>\n","protected":false},"excerpt":{"rendered":"

The “formula” for successful advertising is pretty simple: Don’t talk about the advertiser or the product until after you’ve made the targeted consumer want what’s being advertised. This commercial pains me doubly. 1. In my radio advertising seminars, I love playing a Home Depot spot from years ago that does an excellent job of anticipating […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Home Depot Gets Lost In The Weeds - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/05\/home-depot-radio-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Home Depot Gets Lost In The Weeds - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"The “formula” for successful advertising is pretty simple: Don’t talk about the advertiser or the product until after you’ve made the targeted consumer want what’s being advertised. 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