{"id":5634,"date":"2010-05-19T00:18:08","date_gmt":"2010-05-19T07:18:08","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=5634"},"modified":"2010-05-19T00:18:08","modified_gmt":"2010-05-19T07:18:08","slug":"morning-radio-shows","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/","title":{"rendered":"RADIO MORNING SHOWS vs. TV SITCOMS (Part Two)"},"content":{"rendered":"<a href=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/cheers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5636\" title=\"cheers\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/cheers.jpg\" alt=\"tv sitcoms\" width=\"242\" height=\"300\" \/><\/a>\n<p>Each member of a morning radio show should have a unique attitude to bring to the mix.<\/p>\n<p>One might be the health nut, another the intellectual, another the party animal. The trick is to deliberately balance your program so that at any given moment the audience has someone with whom to identify.<\/p>\n<p>Consider the characters on <em>Cheers,<\/em> one of the most successful TV sitcoms ever produced. Every major character differs from the others both physically and behaviorally.<\/p>\n<p>Notice how easy it is to identify each from a quick physical description:<\/p>\n<p>\u2022 Tall, handsome man<\/p>\n<p>\u2022 Thin, perky blonde<\/p>\n<p>\u2022 Fat slob<\/p>\n<p>\u2022 Young, handsome farm boy<\/p>\n<p>\u2022 Short, dark woman<\/p>\n<p>\u2022 Middle-aged guy in postal uniform<\/p>\n<p>Just one glance at the screen and you can spot each of them immediately.<\/p>\n<p>And it&#8217;s just as easy to identify each from a thumbnail behavioral description:<\/p>\n<p>\u2022 Womanizer<\/p>\n<p>\u2022Pretentious, flaky blonde. (Now we&#8217;re using blonde as the sociological stereotype, not as a physical description.)<\/p>\n<p>\u2022Lazy beer guzzler<\/p>\n<p>\u2022Dumb and good-natured<\/p>\n<p>\u2022 Acerbic<\/p>\n<p>\u2022 Boor, always trying to impress others<\/p>\n<p>Think about your morning show. Can the listener identify each team member in &#8220;just one glance&#8221;\u2014 i.e., by hearing just a couple of words spoken?<\/p>\n<p>Or are the voices (pitch, cadence, accent) so similar that the listener often isn&#8217;t sure just who is talking at any given moment?<\/p>\n<p>Notice what your team members <strong>say.<\/strong> If you reviewed a transcript of a particular break, would you be able to identify each character by his or her dialogue? Or is what they&#8217;re saying interchangeable?<\/p>\n<p>Too many morning shows feature three, four or five voices&#8230;but they&#8217;re all saying the same thing. They all have the same point of view, which leads to the audience hearing a lot of:<br \/>\n<em><\/em><\/p>\n<p style=\"text-align: center;\"><em>&#8220;You got that right.&#8221;<\/em><\/p>\n<p style=\"text-align: center;\"><em>&#8220;You can say that again.&#8221;<\/em><\/p>\n<p style=\"text-align: center;\"><em>&#8220;You said it.&#8221;<\/em><\/p>\n<p>Someone once pointed out that if you and I agree on everything, then one of us is superfluous. That definitely applies to a radio morning show.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each member of a morning radio show should have a unique attitude to bring to the mix. One might be the health nut, another the intellectual, another the party animal. The trick is to deliberately balance your program so that at any given moment the audience has someone with whom to identify. Consider the characters [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5634","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RADIO MORNING SHOWS vs. TV SITCOMS (Part Two) - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO MORNING SHOWS vs. TV SITCOMS (Part Two) - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Each member of a morning radio show should have a unique attitude to bring to the mix. One might be the health nut, another the intellectual, another the party animal. The trick is to deliberately balance your program so that at any given moment the audience has someone with whom to identify. Consider the characters [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-19T07:18:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/cheers.jpg\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO MORNING SHOWS vs. TV SITCOMS (Part Two)\",\"datePublished\":\"2010-05-19T07:18:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/\"},\"wordCount\":330,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/cheers.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/\",\"name\":\"RADIO MORNING SHOWS vs. TV SITCOMS (Part Two) - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/cheers.jpg\",\"datePublished\":\"2010-05-19T07:18:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/cheers.jpg\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/cheers.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/morning-radio-shows\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIO MORNING SHOWS vs. TV SITCOMS (Part Two)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIO MORNING SHOWS vs. TV SITCOMS (Part Two) - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/","og_locale":"en_US","og_type":"article","og_title":"RADIO MORNING SHOWS vs. TV SITCOMS (Part Two) - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"Each member of a morning radio show should have a unique attitude to bring to the mix. One might be the health nut, another the intellectual, another the party animal. The trick is to deliberately balance your program so that at any given moment the audience has someone with whom to identify. Consider the characters [&hellip;]","og_url":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2010-05-19T07:18:08+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/cheers.jpg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"RADIO MORNING SHOWS vs. TV SITCOMS (Part Two)","datePublished":"2010-05-19T07:18:08+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/"},"wordCount":330,"commentCount":0,"image":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/cheers.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/","url":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/","name":"RADIO MORNING SHOWS vs. TV SITCOMS (Part Two) - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/cheers.jpg","datePublished":"2010-05-19T07:18:08+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/cheers.jpg","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/cheers.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2010\/05\/morning-radio-shows\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RADIO MORNING SHOWS vs. TV SITCOMS (Part Two)"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/5634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=5634"}],"version-history":[{"count":8,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/5634\/revisions"}],"predecessor-version":[{"id":5643,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/5634\/revisions\/5643"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=5634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=5634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=5634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}