{"id":5498,"date":"2010-05-07T00:43:03","date_gmt":"2010-05-07T07:43:03","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=5498"},"modified":"2010-05-07T00:43:03","modified_gmt":"2010-05-07T07:43:03","slug":"radio-emotional-technology","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/","title":{"rendered":"RADIO’S EMOTIONAL TECHNOLOGY: Do We Pass The Mirror Test?"},"content":{"rendered":"

\"jeffrey<\/a><\/p>\n

Until now, I never realized what type of technology is radio’s true strength: Emotional technology.<\/p>\n

Jeffrey Hayzlett<\/strong> is Chief Marketing Officer for Eastman Kodak.<\/p>\n

Imagine the situation Kodak found itself in when suddenly its bread & butter product \u2014 film \u2014 was considered obsolete in a digital age.<\/p>\n

(Gosh, I can’t think of another industry facing similar challenges. Can you?)<\/p>\n

In this video snippet from this year’s PD Grad School<\/strong><\/a>, Hayzlett eloquently and gently reminds us what Radio needs to do to survive.<\/p>\n

\n

<\/object><\/p>\n

Hayzlett is author of the current best selling business book, THE MIRROR TEST<\/em><\/a>. It’s worth clicking on this link<\/a> and grabbing a copy. (I already have mine, and I’ve made notes on almost every page.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Until now, I never realized what type of technology is radio’s true strength: Emotional technology. Jeffrey Hayzlett is Chief Marketing Officer for Eastman Kodak. Imagine the situation Kodak found itself in when suddenly its bread & butter product \u2014 film \u2014 was considered obsolete in a digital age. (Gosh, I can’t think of another industry […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO'S EMOTIONAL TECHNOLOGY: Do We Pass The Mirror Test? - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO'S EMOTIONAL TECHNOLOGY: Do We Pass The Mirror Test? - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Until now, I never realized what type of technology is radio’s true strength: Emotional technology. Jeffrey Hayzlett is Chief Marketing Officer for Eastman Kodak. Imagine the situation Kodak found itself in when suddenly its bread & butter product \u2014 film \u2014 was considered obsolete in a digital age. (Gosh, I can’t think of another industry […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-07T07:43:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/EmotionalTechnologyThumbnail.jpg\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO’S EMOTIONAL TECHNOLOGY: Do We Pass The Mirror Test?\",\"datePublished\":\"2010-05-07T07:43:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/\"},\"wordCount\":125,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/EmotionalTechnologyThumbnail.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/\",\"name\":\"RADIO'S EMOTIONAL TECHNOLOGY: Do We Pass The Mirror Test? - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/EmotionalTechnologyThumbnail.jpg\",\"datePublished\":\"2010-05-07T07:43:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/EmotionalTechnologyThumbnail.jpg\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/EmotionalTechnologyThumbnail.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/05\\\/radio-emotional-technology\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIO’S EMOTIONAL TECHNOLOGY: Do We Pass The Mirror Test?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIO'S EMOTIONAL TECHNOLOGY: Do We Pass The Mirror Test? - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/","og_locale":"en_US","og_type":"article","og_title":"RADIO'S EMOTIONAL TECHNOLOGY: Do We Pass The Mirror Test? - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"Until now, I never realized what type of technology is radio’s true strength: Emotional technology. Jeffrey Hayzlett is Chief Marketing Officer for Eastman Kodak. Imagine the situation Kodak found itself in when suddenly its bread & butter product \u2014 film \u2014 was considered obsolete in a digital age. (Gosh, I can’t think of another industry […]","og_url":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2010-05-07T07:43:03+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/EmotionalTechnologyThumbnail.jpg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"RADIO’S EMOTIONAL TECHNOLOGY: Do We Pass The Mirror Test?","datePublished":"2010-05-07T07:43:03+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/"},"wordCount":125,"commentCount":2,"image":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/EmotionalTechnologyThumbnail.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/","url":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/","name":"RADIO'S EMOTIONAL TECHNOLOGY: Do We Pass The Mirror Test? - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/EmotionalTechnologyThumbnail.jpg","datePublished":"2010-05-07T07:43:03+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/EmotionalTechnologyThumbnail.jpg","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/05\/EmotionalTechnologyThumbnail.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2010\/05\/radio-emotional-technology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RADIO’S EMOTIONAL TECHNOLOGY: Do We Pass The Mirror Test?"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/5498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=5498"}],"version-history":[{"count":18,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/5498\/revisions"}],"predecessor-version":[{"id":5517,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/5498\/revisions\/5517"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=5498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=5498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=5498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}