<\/p>\n
Disclaimer:<\/span><\/span> I’m biased. I believe a radio station should be Customer Service oriented. (Yeah, I know how naive that sounds.)<\/span><\/p>\n First, let’s define our terms:<\/span><\/p>\n Customer Service<\/span> = Creating an experience that is so enjoyable the customer wants to do business with you again.<\/span><\/p>\n 1. To make it as easy as possible for the station\u2019s clients to invest their money by advertising on that station.<\/span><\/p>\n 2. To make it as easy as possible for his\/her internal customers to access the financial resources necessary to the productive operations of their departments.<\/span><\/p>\n Because the engineer never receives instructions directly from either of the two sets of external customers, he necessarily must concentrate on superserving his internal customers \u2014 i.e., Programming and Sales.<\/span><\/p>\n 1. To get as many friends as possible to come to our party. <\/span><\/p>\n 2. To make it as easy as possible for the on-air staff to make sure our party guests have a wonderful time.<\/span><\/p>\n 3. To maximize the benefits to the sponsors of our party without lessening the enjoyment of our party guests.<\/span><\/p>\n Disclaimer: I’m biased. I believe a radio station should be Customer Service oriented. (Yeah, I know how naive that sounds.) First, let’s define our terms: Customer Service = Creating an experience that is so enjoyable the customer wants to do business with you again. \u201cIf you\u2019re not serving a customer, you\u2019d better be serving someone […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-53","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\n
Bookkeeper\u2019s Job Description:<\/span><\/p>\n
Engineer’s Job Description:<\/span> To maintain the equipment in a manner that maximizes the smooth delivery of the product to the listeners…and on behalf of the advertisers. <\/span><\/p>\n
IT Department’s Job Description:<\/span> To maximize the ease with which information flows among employees and between employees and customers (including listeners). Sadly, many radio group IT employees believe they’re in the Information Prevention business.<\/span><\/p>\n
Manager\u2019s Job Description:<\/span> To support and facilitate the efforts of employees to serve customers\u2019 needs. The manager should be spending every moment of his or her time doing whatever it takes to make it easier for the station\u2019s employees to serve the station\u2019s customers. <\/span><\/p>\n
Production Director\u2019s Job Description: <\/span>To create and maintain the highest possible quality on-air product that simultaneously sells and captivates our audience\u2019s attention, interest and imagination. <\/span><\/p>\n
Program Director\u2019s Job Description:<\/span> <\/span><\/p>\n
Receptionist\u2019s Job Description: <\/span>To help our friends and customers when they call us.<\/span><\/p>\n
Salesperson\u2019s Job Description:<\/span> To make money for the radio station by producing results for the advertiser. <\/span><\/p>\n
Promotion Director\u2019s Job Description: <\/span>To win as many new friends as possible for the radio station and<\/span> to maintain and enhance our relationships with our existing friends.<\/span><\/p>\n
Copywriter\u2019s Job Description: <\/span>To motivate listeners to act. (NOT to move copy orders from the In basket to the Out basket)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"