{"id":4779,"date":"2010-03-19T00:05:35","date_gmt":"2010-03-19T07:05:35","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=4779"},"modified":"2010-04-02T20:59:45","modified_gmt":"2010-04-03T03:59:45","slug":"car-dealer-radio-advertising","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/03\/car-dealer-radio-advertising\/","title":{"rendered":"AUTO DEALER RADIO ADVERTISING CASE STUDY VIDEO&#8230;Plus&#8230;"},"content":{"rendered":"<div id=\"attachment_4792\" style=\"width: 312px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/03\/2JsThumbnail.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4792\" class=\"size-full wp-image-4792\" title=\"automotive radio advertising*\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/03\/2JsThumbnail.png\" alt=\"auto dealer radio commercials\" width=\"302\" height=\"167\" \/><\/a><p id=\"caption-attachment-4792\" class=\"wp-caption-text\">I came outside and somebody has smashed the window!<\/p><\/div>\n<p style=\"text-align: center;\">\n<p>Here&#8217;s one more gift video for you, and I hope you find it as inspiring as I do.<\/p>\n<h3 style=\"text-align: center;\">But First&#8230;<\/h3>\n<p>All of this week&#8217;s videos have come from the archives of my <strong><a href=\"http:\/\/RadioAdvertisingAdvantage.com\">Radio Advertising Advantage<\/a><\/strong> \u2014 a private member site for people who sell, create or produce radio advertising.<\/p>\n<h3 style=\"text-align: center;\">If You Got A Lot From These Videos, Here&#8217;s The Surprise.<\/h3>\n<p>These were <strong>not<\/strong> the cream of the crop. These were just a few of the bonuses I continually add to the member site.<\/p>\n<p><em>&#8220;Golly, Dan, is those are just a few of the bonuses, I wonder how great the stuff inside the member site is??&#8221;<\/em><\/p>\n<p>I&#8217;m glad you&#8217;re wondering that, because &#8220;the stuff inside the member site&#8221; is what I spend most of my days (and nights and weekends) creating.<\/p>\n<p>I launched <a href=\"http:\/\/RadioAdvertisingAdvantage.com\"><strong>Radio Advertising Advantage<\/strong><\/a> six months ago and quickly had to close membership when we reached a certain number. Next week I&#8217;m re-opening membership \u2014 but again, just for a few days.<\/p>\n<h3 style=\"text-align: center;\">Yesterday I Received This E-Mail From A Station Owner\/Manager.<\/h3>\n<blockquote><p>&#8220;Is there a video that you have designed that can explain to me what services you offer to a medium market station owner like myself? I&#8217;m talking about operations with less than 10 sales people, no sales assistants, where sales people take client from cold call to commercial all by themselves.&#8221;<\/p><\/blockquote>\n<p>That&#8217;s a real e-mail from a real station owner\/manager. (Right, Doug?)<\/p>\n<p>I started to reply that I didn&#8217;t have such a video, but then I realized I <strong>do<\/strong>. At least, on Monday I will. It&#8217;s the introductory video I made for the temporary re-opening of Radio Advertising Advantage to new members.<\/p>\n<p>If you go to the <a href=\"http:\/\/RadioAdvertisingAdvantage.com\"><strong>site now<\/strong><\/a>, you&#8217;ll see a sign up form to be alerted when we&#8217;re accepting new members.<\/p>\n<h3 style=\"text-align: center;\">The Few. The Dedicated. The Brave. Etc. Etc. Etc.<\/h3>\n<p>If you got a lot out of these videos, I really hope you&#8217;ll join us. It&#8217;s ridiculously underpriced, and I&#8217;ve added so many new member privileges and tools that it&#8217;s futile to try to list them here. (But you&#8217;ll see a complete list next week, if you choose.)<\/p>\n<p>To me, the bottom line is obvious: If you got just <strong>one<\/strong> idea this week that you can sell \u2014 and lots of people made comments saying they got at least one \u2014 wouldn&#8217;t it be nice to get help like that not just for the past few days but whenever you want or need it?<\/p>\n<p>Just askin&#8217;&#8230;<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #000080;\">TWO RADIO ADVERTISING SUCCESS STORIES: Auto Glass Shop and Automobile Dealer<\/span><\/h3>\n<p><em>(Sorry, as promised&#8230;This video was available to non-members for only a few days.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s one more gift video for you, and I hope you find it as inspiring as I do. But First&#8230; All of this week&#8217;s videos have come from the archives of my Radio Advertising Advantage \u2014 a private member site for people who sell, create or produce radio advertising. If You Got A Lot From [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AUTO DEALER RADIO ADVERTISING CASE STUDY VIDEO...Plus... - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/03\/car-dealer-radio-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AUTO DEALER RADIO ADVERTISING CASE STUDY VIDEO...Plus... - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here&#8217;s one more gift video for you, and I hope you find it as inspiring as I do. 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