{"id":4692,"date":"2010-03-15T23:07:12","date_gmt":"2010-03-16T07:07:12","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=4692"},"modified":"2010-03-15T23:21:27","modified_gmt":"2010-03-16T07:21:27","slug":"nissan-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/03\/nissan-radio-commercial\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: NISSAN. NOW! No, wait, I mean NOW!"},"content":{"rendered":"

\"automobile<\/a>Somewhere, someone is creating radio commercials that are worse than those aired by automobile dealers.<\/p>\n

But that somewhere isn’t here.<\/p>\n

<\/embed><\/object><\/p>\n

“Now is the best time”<\/em> \u2014 Anyone who begins a radio commercial with the words (or a close variation thereof), “Now is the time” should never be allowed to write another radio commercial.<\/p>\n

“This is Nissan Now.” <\/em>Oh. Gee, great. Nissan Now. That means so<\/strong> much to the listener.<\/p>\n

“A sales event”<\/em> \u2014 At least they’re being honest. It’s a sales<\/strong> event; an event created in the best interests of the dealerships. Too bad it’s not a buying event, which might interest people who…oh, I dunno…maybe want to buy a car?<\/p>\n

“with our best deals ever” <\/em>\u2014 So I guess all the other offers Nissan ever has made have ranged from “lame” to “pathetic.”<\/p>\n

“Get quality now” <\/em>\u2014 Mumble mumble something about ranking J.D. Powers something….<\/p>\n

“Get savings now” <\/em>\u2014 Pretty elegant wording, huh? “Honey, let’s go over to the nearest Nissan dealer and get us some savings!”<\/em><\/p>\n

“This is Nissan Now” <\/em> \u2014 Thanks for reminding me. Whatever “Nissan Now” is.<\/p>\n

“Event ends soon” \u2014 (Sorry, we’re not allowed to be more specific. Just “soon,” okay? Trust us.)<\/em> Of course, while some listeners are thinking about buying a new car, no one in the audience is looking for a sales “event.”<\/p>\n

Then comes 15 seconds of weasel words.<\/p>\n

And the final words of the spot: The Web address of a place where no matter how badly you’d like to, you can’t buy a Nissan.<\/p>\n

And now for a list of all the good things about that commercial….<\/p>\n","protected":false},"excerpt":{"rendered":"

Somewhere, someone is creating radio commercials that are worse than those aired by automobile dealers. But that somewhere isn’t here. “Now is the best time” \u2014 Anyone who begins a radio commercial with the words (or a close variation thereof), “Now is the time” should never be allowed to write another radio commercial. “This is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4692","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: NISSAN. NOW! 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