{"id":4535,"date":"2010-03-03T00:05:43","date_gmt":"2010-03-03T08:05:43","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=4535"},"modified":"2010-03-02T20:02:13","modified_gmt":"2010-03-03T04:02:13","slug":"voice-mail-messages-returned","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/03\/voice-mail-messages-returned\/","title":{"rendered":"TEN MISTAKES YOU\u2019RE MAKING WITH YOUR VOICE MAIL MESSAGES"},"content":{"rendered":"

\"sales<\/a><\/p>\n

Even if you don’t sign up for my teleseminar<\/strong><\/a> (although you should), these tips will help you get more of your voice mail messages returned.<\/p>\n

Being surprised by voice mail<\/strong><\/h3>\n

Why do so many people leave long, rambling voice mail messages?<\/p>\n

Because they were trying to get the person on the phone, and they were surprised when the person wasn\u2019t there.<\/p>\n

<\/em><\/p>\n

<\/em><\/p>\n

They were surprised when the person wasn\u2019t there?<\/p>\n

Why were they surprised??<\/p>\n

<\/em><\/strong><\/p>\n

No one\u2019s ever there!<\/p>\n

Before you pick up the phone, assume that in a few moments you will be leaving a voice mail message.<\/p>\n

Not having a clearly defined goal before you dial the phone<\/strong><\/h3>\n

You need to know exactly what you want your message to accomplish.<\/p>\n

\u201cWell, to get the person to return my call.\u201d<\/em><\/p>\n

Okay, that\u2019s a good start.<\/p>\n

But when<\/strong> do you want the person to return your call?<\/p>\n

What, specifically, will motivate the person to return your call?<\/p>\n

More to the point:<\/p>\n

Exactly what do you want the person to think when he or she hears your message?<\/p>\n

Not knowing exactly what you\u2019ll say before you dial the phone<\/strong><\/h3>\n

\u201cOh, I\u2019m good with words. I\u2019ll figure out what to say as I\u2019m leaving my message.\u201d<\/em><\/p>\n

Is that approach….<\/p>\n

Foolish?<\/p>\n

Lazy?<\/p>\n

Typical?<\/p>\n

Yes.<\/p>\n

Most of the time, it\u2019s also:<\/p>\n

Ineffective.<\/p>\n

Not structuring your message so that it grabs the recipient\u2019s attention from your very first words<\/strong><\/h3>\n

The average business executive listens to his voice mail messages with his finger poised over the \u201cdelete\u201d button.<\/p>\n

And as soon as he decides this phone call is not<\/strong> one that he needs to return or one that he will benefit from returning, he hits \u201cdelete\u201d…<\/p>\n

…and never looks back.<\/p>\n

You need to command the interest of your prospect from your very first words.<\/p>\n

Giving your sales pitch in your message<\/strong><\/h3>\n

The purpose of your voice mail message is not<\/strong> to sell your product or service.<\/p>\n

It\u2019s not to give a commercial for your business.<\/p>\n

It\u2019s to get the prospect to return your call.<\/p>\n

Your message should not include even a single word that isn\u2019t calculated to make the recipient call you back promptly.<\/p>\n

Sounding eager<\/strong><\/h3>\n

Eager salespeople do not attract customers or clients.<\/p>\n

Confident<\/strong> salespeople do.<\/p>\n

Yes, next week’s teleseminar<\/a> gives you the information, the mindset, and the very words you should use to infuse your message with an unmistakable confidence.<\/p>\n

Creating a personal distance<\/strong><\/h3>\n

At least 90% of voice mail messages left by salespeople (or other business people trying to establish contact with strangers) create a huge chasm \u2014 a great physical space \u2014 between themselves and their prospects.<\/p>\n

And they do so with their very first words.<\/strong><\/p>\n

They use common phrases that immediately signals the prospect, \u201cThis is a stranger who wants something from me. Time to hit the \u2018delete\u2019 button.\u201d<\/em><\/p>\n

Not determining where on the hierarchy of calls you want to be perceived by the recipient<\/strong><\/h3>\n

Your prospect returns to her office and finds 20 voice mail messages waiting for her.<\/p>\n

Does she simply return all 20 calls in the order they came in?<\/p>\n

Of course not.<\/p>\n

First she decides which<\/strong> calls to return.<\/p>\n

Then she decides which of those calls to return first.<\/p>\n

You need to leave a message that commands a premiere position on the hierarchy of calls that will<\/strong> be returned.<\/p>\n

Not making the recipient want to call you back<\/strong><\/h3>\n

How do you get someone to return your call?<\/p>\n

By making that person want<\/strong> to return your call.<\/p>\n

Think about the messages you\u2019re currently leaving: Do they really make the prospect want<\/strong> to return your call?<\/p>\n

Measuring the wrong numbers<\/strong><\/h3>\n

Selling via telephone \u2014 which includes cold calling new prospects as well as calling \u201cold\u201d prospects, existing clients, and for former clients \u2014 is \u201ca numbers game.\u201d<\/p>\n

But contrary to what most salespeople are taught, there are two<\/strong> numbers that determine your amount of returned voice mail messages.<\/p>\n

One is the number of calls you make. Everything else being equal, the more voice mail messages you leave, the more will be returned.<\/p>\n

Most salespeople (and sales managers) focus on that number because it can be objectively determined quite easily: Keep an accurate tally of the messages you leave, and you\u2019ve got a very accurate measurement.<\/p>\n

The other number also can be measured, but few people even consider it.<\/p>\n

That number is the \u201cimpact rating\u201d of your voice mail message.<\/p>\n

A \u201czero\u201d impact rating = No one ever returns<\/strong> your voice mail messages.<\/p>\n

A \u201c100\u201d impact rating = Everyone always returns<\/strong> your voice mail messages.<\/p>\n

Your own impact rating falls somewhere been 0 and 100.<\/p>\n

It\u2019s all up to you.<\/p>\n

Do you want to double your sales by making twice as many calls?<\/p>\n

Or would you rather double your sales by making the same amount of calls \u2014 but with twice the success rate?<\/p>\n

It\u2019s all up to you.<\/p>\n

How To Get Your Voice Mail Messages Returned <\/strong><\/a>(teleseminar)<\/p>\n","protected":false},"excerpt":{"rendered":"

Even if you don’t sign up for my teleseminar (although you should), these tips will help you get more of your voice mail messages returned. Being surprised by voice mail Why do so many people leave long, rambling voice mail messages? Because they were trying to get the person on the phone, and they were […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nTEN MISTAKES YOU\u2019RE MAKING WITH YOUR VOICE MAIL MESSAGES - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/03\/voice-mail-messages-returned\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TEN MISTAKES YOU\u2019RE MAKING WITH YOUR VOICE MAIL MESSAGES - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Even if you don’t sign up for my teleseminar (although you should), these tips will help you get more of your voice mail messages returned. 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