{"id":45,"date":"2008-07-19T21:02:00","date_gmt":"2008-07-20T04:02:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2008\/07\/19\/can-less-be-more\/"},"modified":"2008-07-19T21:02:00","modified_gmt":"2008-07-20T04:02:00","slug":"can-less-be-more","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2008\/07\/can-less-be-more\/","title":{"rendered":"CAN LESS BE MORE?"},"content":{"rendered":"<p><span style=\"font-size:130%;\"><\/p>\n<p>In the current issue of my <a href=\"http:\/\/www.danoday.com\/free\">Radio Advertising Letter<\/a>, I shared a station promo that I thought could be greatly improved by making it half as long.<\/p>\n<p>So I made a couple of quick edits, and the original 53-second promo became a 29-second promo.<\/p>\n<p>Radio Advertising Letter readers: Which do you think is stronger? Why?<\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the current issue of my Radio Advertising Letter, I shared a station promo that I thought could be greatly improved by making it half as long. So I made a couple of quick edits, and the original 53-second promo became a 29-second promo. Radio Advertising Letter readers: Which do you think is stronger? Why?<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-45","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CAN LESS BE MORE? - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/07\/can-less-be-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAN LESS BE MORE? - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"In the current issue of my Radio Advertising Letter, I shared a station promo that I thought could be greatly improved by making it half as long. 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