{"id":430,"date":"2009-06-17T00:02:00","date_gmt":"2009-06-17T07:02:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/?p=430"},"modified":"2009-06-17T00:02:00","modified_gmt":"2009-06-17T07:02:00","slug":"seven-steps-to-better-radio-station-imaging","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/06\/seven-steps-to-better-radio-station-imaging\/","title":{"rendered":"Seven Steps to Better Radio Station Imaging"},"content":{"rendered":"\"Dave<\/a>\n
<\/p>\n

<\/span>by <\/span>Dave Foxx<\/span><\/a><\/span><\/div>\n

1. <\/span>DELETE<\/span> every third wor<\/span>d of your copy. If you can remove 1\/3 of your words, your copy is too verbose.<\/p>\n

2. PRODUCE<\/span><\/span> the music track separately from the voiceover.<\/p>\n

3. <\/span>USE<\/span> effects only to accentuate the music.<\/p>\n

4.<\/span> SHORTEN<\/span> the distance between the idea and the expression of the idea. Rather than having one person write the copy, another voice the copy, and a third person produce it, cut at least one of those people out of the process. If you can write, voice and produce the promo, you\u2019re in the best possible position. If you can write the copy, coach the voiceover, and then produce the spot, that\u2019s almost as good.<\/p>\n

5. FILL<\/span><\/span> the creative well. When you\u2019re not on the job, you\u2019re still on the job. Regardless of what you are doing in your off-hours, always observe human nature. Those observations are the well from which you\u2019ll draw your creativity when producing promos.<\/p>\n

6.<\/span> GIVE<\/span> yourself enough time to finish a project without interruption. For the first 4 hours of your workday, hang on your door a sign that says \u201cRadioactive: Do Not Enter.\u201d Let everyone know that you mean it. Other people can bring you their problems and requests during the second four hours of your workday.<\/p>\n

7. KNOW<\/span><\/span> when you\u2019re finished. When you\u2019ve achieved your goals and it sounds really good, STOP. You\u2019re done.<\/p>\n<\/p>\n

Dave Foxx will conduct a live teleseminar<\/a>, fielding questions from radio station imaging people around the world. Here’s all the info<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

by Dave Foxx 1. DELETE every third word of your copy. If you can remove 1\/3 of your words, your copy is too verbose. 2. PRODUCE the music track separately from the voiceover. 3. USE effects only to accentuate the music. 4. SHORTEN the distance between the idea and the expression of the idea. Rather […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147,137,101],"tags":[],"class_list":{"0":"post-430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-dave-foxx","7":"category-radio-production-summit","8":"category-radio-station-imaging"},"yoast_head":"\nSeven Steps to Better Radio Station Imaging - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/06\/seven-steps-to-better-radio-station-imaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seven Steps to Better Radio Station Imaging - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"by Dave Foxx 1. DELETE every third word of your copy. If you can remove 1\/3 of your words, your copy is too verbose. 2. PRODUCE the music track separately from the voiceover. 3. USE effects only to accentuate the music. 4. SHORTEN the distance between the idea and the expression of the idea. 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