{"id":4241,"date":"2010-02-10T00:05:26","date_gmt":"2010-02-10T08:05:26","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=4241"},"modified":"2010-02-09T23:26:07","modified_gmt":"2010-02-10T07:26:07","slug":"radio-show-prep-2","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/02\/radio-show-prep-2\/","title":{"rendered":"SHOW PREP FOR OTHER RADIO DAYPARTS?"},"content":{"rendered":"

\"radio<\/a><\/strong><\/span><\/p>\n

A Loyal Reader Asks:<\/strong><\/span><\/p>\n

“Why is the morning program the only time of the broadcasting day that’s addressed by show prep services? I work afternoon drive and find myself having to adopt and adjust most of the humor because it’s written\/slanted to the morning programming\/presentation.<\/p>\n

“I understand that it’s the morning portion of any radio station that sets the precedence for the day’s broadcasting. It’s the morning show\/ personality that first relates to the listeners and it’s their job to get things rolling. It’s when you can first talk about what happened the day before because it’s fresh. And it’s when you can relate to what’s in store for today because it’s early in the day and expectations are high.<\/p>\n

“But what about the rest of the broadcasting day? It’s just as important for the midday and afternoon drive to keep them, and entertain them. I constantly feel left at the altar when it comes to things I can choose from and use in my show.<\/p>\n

“Now I may be wrong. Perhaps there’s a wealth of smartly written prep directed to the afternoon drive floating around out there some place and I just haven’t found it yet. If so, would you kindly direct me to it? It would be nice to have other things to say and relate to that’s not been rewritten or adjusted from the leftover morning stuff I find.”<\/p><\/blockquote>\n

My Reply: <\/strong><\/span><\/p>\n

I don’t believe it’s’s accurate to say that most prep services are predominantly for morning shows. The good prep services offer information and ideas that can be adapted by any air shift. Very little of the material I see has a “mornings only” orientation.<\/p>\n

All prep material must<\/strong> be adapted by the user if it’s to be used effectively and wisely.<\/p>\n

Listeners want to be entertained, often in some way informed, regardless of daypart.<\/p>\n

An afternoon show might have to do more “looking ahead” than a morning show, which can spend more time “looking backward” at the previous night’s entertainment news.<\/p>\n

But other than entertainment news, afternoon prep has an advantage over morning prep because before you begin your shift, nearly a full business day has passed, and lots of stuff has happened that simply was not available to that day’s morning show.<\/p>\n

It’s your<\/strong> job to adapt the materials from your prep services to fit your own style & audience as well as to add your own personal takes on whatever has happened in the day’s news.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Loyal Reader Asks: “Why is the morning program the only time of the broadcasting day that’s addressed by show prep services? I work afternoon drive and find myself having to adopt and adjust most of the humor because it’s written\/slanted to the morning programming\/presentation. “I understand that it’s the morning portion of any radio […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nSHOW PREP FOR OTHER RADIO DAYPARTS? - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/02\/radio-show-prep-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SHOW PREP FOR OTHER RADIO DAYPARTS? - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A Loyal Reader Asks: “Why is the morning program the only time of the broadcasting day that’s addressed by show prep services? 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