{"id":423,"date":"2009-06-11T00:05:00","date_gmt":"2009-06-11T07:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/06\/11\/world-class-advertising\/"},"modified":"2009-06-11T00:05:00","modified_gmt":"2009-06-11T07:05:00","slug":"world-class-advertising","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/06\/world-class-advertising\/","title":{"rendered":"WORLD CLASS ADVERTISING"},"content":{"rendered":"

<\/p>\n

I ripped this ad out of an airline’s inflight magazine. It’s a vertical 1\/2 page, 2 columns.<\/p>\n

The entire ad is extaordinarily good, but I’ll just share with you the right column “sidebar” \u2014 because the ad is designed so to make it jump out at the reader. <\/p>\n

Well, okay, also the headline, to help set the stage:<\/p>\n<\/p>\n

<\/p>\n
\n

Exercise In Exactly 4 Minutes Per Day<\/span><\/p>\n\"\"<\/a>\n

<\/span><\/p>\n<\/blockquote>\n

<\/center><\/p>\n

<\/p>\n
\n

The typical ROM purchaser goes through several stages:<\/span><\/p>\n<\/blockquote>\n

<\/center><\/p>\n

1. Total disbelief that the ROM can do all this in only 4 minutes.<\/p>\n

2. Rhetorical (and sometimes hostile) questioning and ridicule.<\/p>\n

3. Reading the ROM literature and reluctantly understanding it.<\/p>\n

4. Taking a leap of faith and renting a ROM for 30 days.<\/p>\n

5. Being highly impressed by the results and purchasing a ROM.<\/p>\n

6. Becoming a ROM enthusiast and trying to persuade friends.<\/p>\n

7. Being ignored and ridiculed by the friends who think you’ve lost your mind.<\/p>\n

8. After a year of using the ROM your friends admiring your good shape.<\/p>\n

9. You telling them (again) that you only exercise those 4 minutes per day.<\/p>\n

10. Those friends reluctantly renting the ROM for a 30 day trial. Then the above cycle repeats from point 5 on down.<\/p>\n

<\/blockquote>\n
<\/blockquote>\n

The more we tell people about the ROM the less they believe it.<\/span><\/p>\n<\/blockquote>\n

<\/span><\/p>\n

Does the thing really work? I have no idea. But there’s a heckuva lot of copywritin’ goin’ on there.
<\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

I ripped this ad out of an airline’s inflight magazine. It’s a vertical 1\/2 page, 2 columns. The entire ad is extaordinarily good, but I’ll just share with you the right column “sidebar” \u2014 because the ad is designed so to make it jump out at the reader. Well, okay, also the headline, to help […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":{"0":"post-423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-magazine-advertising"},"yoast_head":"\nWORLD CLASS ADVERTISING - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/06\/world-class-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WORLD CLASS ADVERTISING - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"I ripped this ad out of an airline’s inflight magazine. 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