{"id":410,"date":"2009-06-01T00:16:00","date_gmt":"2009-06-01T07:16:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/06\/01\/monday-radio-commercial-smackdown-a-shocking-award-winner\/"},"modified":"2009-06-01T00:16:00","modified_gmt":"2009-06-01T07:16:00","slug":"monday-radio-commercial-smackdown-a-shocking-award-winner","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/06\/monday-radio-commercial-smackdown-a-shocking-award-winner\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: A Shocking Award Winner"},"content":{"rendered":"<p><\/p>\n<p>Welcome to the second in a series of critiques of award-winning radio commercials \u2014 those honored as &#8220;the best of the best&#8221; by the 2007 Radio Mercury Awards. Award winning commercials rarely are any good, so let&#8217;s all keep our expectations low.<\/p>\n<\/p>\n<p><center><object height=\"79\" width=\"204\"><center><\/center><param name=\"movie\" value=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\"><\/param><param name=\"play\" value=\"true\"><\/param><param name=\"loop\" value=\"false\"><\/param><param name=\"quality\" value=\"high\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><param name=\"flashvars\" value=\"bUseColor=true&amp;sCustomColor=3558656&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DTgiblVg%7DCxwf%21%3DVTaZ%2Foq3\"><embed src=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" play=\"true\" loop=\"true\" quality=\"high\" flashvars=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DTgiblVg%7DCxwf%21%3DVTaZ%2Foq3\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" height=\"79\" width=\"204\"><\/embed><\/param><\/object><\/center><\/p>\n<p>Surprise! This is a good spot.<\/p>\n<p>Ironically, the judges probably gave it an award for the wrong reason: because they think it&#8217;s so doggone clever. But the &#8220;true\/false&#8221; conceit isn&#8217;t at all original; it&#8217;s been used for decades.<\/p>\n<p>This particular version is done very well. They do an excellent job of &#8220;showing&#8221; rather than &#8220;telling.&#8221; They never bother to tell you it&#8217;s a True or False buzzer, and they don&#8217;t feel compelled to explain what the situation might be that requires its use.<\/p>\n<p> As long as the listener realizes,<span style=\"font-style: italic;\"> &#8220;When he lies, the buzzer sounds,&#8221;<\/span> no further set-up is required. They trust that you immediately will  figure it out, and you do.<\/p>\n<p>Do they do what I always preach: paint a picture of the results of the product or service? Well, no. They paint a picture of this guy answering the questions. But in doing so they drive home the fact that you can&#8217;t get good seafood just anywhere&#8230;and that Legal Seafood is the place for good seafood.<\/p>\n<a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/3.bp.blogspot.com\/_JygV9WxRKKc\/SiOBGFKJQ4I\/AAAAAAAAArU\/COA0OHFJ-hY\/s1600-h\/LegalSeafood.gif\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 200px; height: 144px;\" src=\"http:\/\/3.bp.blogspot.com\/_JygV9WxRKKc\/SiOBGFKJQ4I\/AAAAAAAAArU\/COA0OHFJ-hY\/s200\/LegalSeafood.gif\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5342255524455465858\" border=\"0\" \/><\/a>\n<p>My compliments to the team at <span style=\"color: rgb(0, 0, 153); font-weight: bold;\">DeVito\/Verdi<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the second in a series of critiques of award-winning radio commercials \u2014 those honored as &#8220;the best of the best&#8221; by the 2007 Radio Mercury Awards. Award winning commercials rarely are any good, so let&#8217;s all keep our expectations low. Surprise! This is a good spot. Ironically, the judges probably gave it an [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,155],"tags":[],"class_list":{"0":"post-410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-copywriting","7":"category-radio-commercial-critiques"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MONDAY RADIO COMMERCIAL SMACKDOWN: A Shocking Award Winner - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/06\/monday-radio-commercial-smackdown-a-shocking-award-winner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: A Shocking Award Winner - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Welcome to the second in a series of critiques of award-winning radio commercials \u2014 those honored as &#8220;the best of the best&#8221; by the 2007 Radio Mercury Awards. Award winning commercials rarely are any good, so let&#8217;s all keep our expectations low. Surprise! This is a good spot. Ironically, the judges probably gave it an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2009\/06\/monday-radio-commercial-smackdown-a-shocking-award-winner\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2009-06-01T07:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/3.bp.blogspot.com\/_JygV9WxRKKc\/SiOBGFKJQ4I\/AAAAAAAAArU\/COA0OHFJ-hY\/s200\/LegalSeafood.gif\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/06\\\/monday-radio-commercial-smackdown-a-shocking-award-winner\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/06\\\/monday-radio-commercial-smackdown-a-shocking-award-winner\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: A Shocking Award Winner\",\"datePublished\":\"2009-06-01T07:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/06\\\/monday-radio-commercial-smackdown-a-shocking-award-winner\\\/\"},\"wordCount\":226,\"commentCount\":5,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/06\\\/monday-radio-commercial-smackdown-a-shocking-award-winner\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/3.bp.blogspot.com\\\/_JygV9WxRKKc\\\/SiOBGFKJQ4I\\\/AAAAAAAAArU\\\/COA0OHFJ-hY\\\/s200\\\/LegalSeafood.gif\",\"articleSection\":[\"radio commercial copywriting\",\"radio commercial critiques\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/06\\\/monday-radio-commercial-smackdown-a-shocking-award-winner\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/06\\\/monday-radio-commercial-smackdown-a-shocking-award-winner\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/06\\\/monday-radio-commercial-smackdown-a-shocking-award-winner\\\/\",\"name\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: A Shocking Award Winner - 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