{"id":389,"date":"2009-05-18T00:05:00","date_gmt":"2009-05-18T07:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/05\/18\/monday-radio-commercial-smackdown-eastwood-insurance-the-sequel\/"},"modified":"2009-05-18T00:05:00","modified_gmt":"2009-05-18T07:05:00","slug":"monday-radio-commercial-smackdown-eastwood-insurance-the-sequel","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/05\/monday-radio-commercial-smackdown-eastwood-insurance-the-sequel\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Eastwood Insurance, The Sequel"},"content":{"rendered":"

<\/p>\n

I’m sorry to report that Eastwood Insurance’s radio advertising hasn’t improved since it was featured in an earlier<\/a> Monday Radio Commercial Smackdown.<\/p>\n

Here’s the latest.<\/p>\n<\/p>\n

<\/center><\/param><\/param><\/param><\/param><\/param><\/embed><\/param><\/object><\/center><\/p>\n

The only real selling point of this spot is “$37 down and low monthly payments”<\/span> \u2014 which is mentioned in the opening line and never again. By the end of the commercial \u2014 heck, by the very next sentence \u2014 the listener has forgotten all about that.<\/p>\n

“But Dan, what about the fact that she’s been an agent there for 17 years?”<\/span><\/p>\n

That’s nice. But it doesn’t sell insurance.<\/p>\n

They give both a terrible vanity phone number (1-800-470-2-SAV) and its numeric equivalent.<\/p>\n\"\"<\/a>\n

Here Comes The Clue Train.<\/span><\/p>\n

If you give both a vanity number and its numeric equivalent and a listener wants to write down one of them (unlikely as that is with this commercial), the listener will write down the numeric equivalent and ignore the vanity number.<\/p>\n

“But some people won’t be able to write it down, and we want them to remember it. That’s why we have the vanity number, too!”<\/span><\/p>\n

Chug Chug Chug<\/span><\/p>\n

Oops, the Clue Train’s job isn’t done yet. Nobody<\/span> will remember “1-800-470-2-SAV.”<\/p>\n

They give two Calls To Action (call or visit their website). That’s one too many. (Multiple Calls To Action depress total overall response.)<\/p>\n

And then the friendly, “been here 17 years” agent is made to look ridiculous as she’s pressed into service to deliver the fast-talking disclaimer. I hope at least she was paid a bonus for voicing the radio commercial.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m sorry to report that Eastwood Insurance’s radio advertising hasn’t improved since it was featured in an earlier Monday Radio Commercial Smackdown. Here’s the latest. The only real selling point of this spot is “$37 down and low monthly payments” \u2014 which is mentioned in the opening line and never again. By the end of […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Eastwood Insurance, The Sequel - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/05\/monday-radio-commercial-smackdown-eastwood-insurance-the-sequel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Eastwood Insurance, The Sequel - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"I’m sorry to report that Eastwood Insurance’s radio advertising hasn’t improved since it was featured in an earlier Monday Radio Commercial Smackdown. 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