{"id":3724,"date":"2010-01-05T00:05:46","date_gmt":"2010-01-05T08:05:46","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=3724"},"modified":"2010-01-04T23:32:43","modified_gmt":"2010-01-05T07:32:43","slug":"real-men-of-genius-radio","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/","title":{"rendered":"“REAL MEN OF GENIUS RADIO CAMPAIGN TEST” \u2014 Behind The Scenes"},"content":{"rendered":"

Yesterday I conducted an impromptu, live video chat with a few dozen Facebook friends and Twitter followers.<\/p>\n

Because already I had received lots of feedback regarding my “man on the street” test<\/a> of Budweiser’s “Real Men of Genius” radio advertising campaign, I decided to share this ironic twist to the 10th and final interview.<\/p>\n

Here’s a rather raw recording of that portion of the live video chat.<\/p>\n

\n<\/param><\/param><\/param><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday I conducted an impromptu, live video chat with a few dozen Facebook friends and Twitter followers. Because already I had received lots of feedback regarding my “man on the street” test of Budweiser’s “Real Men of Genius” radio advertising campaign, I decided to share this ironic twist to the 10th and final interview. Here’s […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-3724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\n"REAL MEN OF GENIUS RADIO CAMPAIGN TEST" \u2014 Behind The Scenes - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""REAL MEN OF GENIUS RADIO CAMPAIGN TEST" \u2014 Behind The Scenes - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Yesterday I conducted an impromptu, live video chat with a few dozen Facebook friends and Twitter followers. Because already I had received lots of feedback regarding my “man on the street” test of Budweiser’s “Real Men of Genius” radio advertising campaign, I decided to share this ironic twist to the 10th and final interview. Here’s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2010-01-05T08:05:46+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/01\\\/real-men-of-genius-radio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/01\\\/real-men-of-genius-radio\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"“REAL MEN OF GENIUS RADIO CAMPAIGN TEST” \u2014 Behind The Scenes\",\"datePublished\":\"2010-01-05T08:05:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/01\\\/real-men-of-genius-radio\\\/\"},\"wordCount\":77,\"commentCount\":0,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/01\\\/real-men-of-genius-radio\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/01\\\/real-men-of-genius-radio\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/01\\\/real-men-of-genius-radio\\\/\",\"name\":\"\\\"REAL MEN OF GENIUS RADIO CAMPAIGN TEST\\\" \u2014 Behind The Scenes - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2010-01-05T08:05:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/01\\\/real-men-of-genius-radio\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/01\\\/real-men-of-genius-radio\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2010\\\/01\\\/real-men-of-genius-radio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"“REAL MEN OF GENIUS RADIO CAMPAIGN TEST” \u2014 Behind The Scenes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"REAL MEN OF GENIUS RADIO CAMPAIGN TEST\" \u2014 Behind The Scenes - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/","og_locale":"en_US","og_type":"article","og_title":"\"REAL MEN OF GENIUS RADIO CAMPAIGN TEST\" \u2014 Behind The Scenes - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"Yesterday I conducted an impromptu, live video chat with a few dozen Facebook friends and Twitter followers. Because already I had received lots of feedback regarding my “man on the street” test of Budweiser’s “Real Men of Genius” radio advertising campaign, I decided to share this ironic twist to the 10th and final interview. Here’s […]","og_url":"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2010-01-05T08:05:46+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"“REAL MEN OF GENIUS RADIO CAMPAIGN TEST” \u2014 Behind The Scenes","datePublished":"2010-01-05T08:05:46+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/"},"wordCount":77,"commentCount":0,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/","url":"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/","name":"\"REAL MEN OF GENIUS RADIO CAMPAIGN TEST\" \u2014 Behind The Scenes - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2010-01-05T08:05:46+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2010\/01\/real-men-of-genius-radio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"“REAL MEN OF GENIUS RADIO CAMPAIGN TEST” \u2014 Behind The Scenes"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/3724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=3724"}],"version-history":[{"count":4,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/3724\/revisions"}],"predecessor-version":[{"id":3728,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/3724\/revisions\/3728"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=3724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=3724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=3724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}