{"id":370,"date":"2009-05-07T00:05:00","date_gmt":"2009-05-07T07:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/05\/07\/the-shortest-best-advertising-lesson-youll-get-all-week\/"},"modified":"2009-05-07T00:05:00","modified_gmt":"2009-05-07T07:05:00","slug":"the-shortest-best-advertising-lesson-youll-get-all-week","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/","title":{"rendered":"THE SHORTEST, BEST ADVERTISING LESSON YOU’LL GET ALL WEEK"},"content":{"rendered":"\"\"<\/a>\n

According to Inc.<\/span> magazine, when Gordon Segal <\/span>founded Crate and Barrel<\/a> he used to tell his employees:<\/p>\n

\u201cYou\u2019re selling a candlelit dinner by poolside, not a piece of wax on a stick.\u201d<\/p>\n

End of today’s lesson.<\/p>\n","protected":false},"excerpt":{"rendered":"

According to Inc. magazine, when Gordon Segal founded Crate and Barrel he used to tell his employees: \u201cYou\u2019re selling a candlelit dinner by poolside, not a piece of wax on a stick.\u201d End of today’s lesson.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nTHE SHORTEST, BEST ADVERTISING LESSON YOU'LL GET ALL WEEK - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE SHORTEST, BEST ADVERTISING LESSON YOU'LL GET ALL WEEK - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"According to Inc. magazine, when Gordon Segal founded Crate and Barrel he used to tell his employees: \u201cYou\u2019re selling a candlelit dinner by poolside, not a piece of wax on a stick.\u201d End of today’s lesson.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-07T07:05:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SgKFc9kczPI\/AAAAAAAAAnU\/8lXi8DqO9zU\/s400\/CandlelitDinner.jpg\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"THE SHORTEST, BEST ADVERTISING LESSON YOU’LL GET ALL WEEK\",\"datePublished\":\"2009-05-07T07:05:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/\"},\"wordCount\":46,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/4.bp.blogspot.com\\\/_JygV9WxRKKc\\\/SgKFc9kczPI\\\/AAAAAAAAAnU\\\/8lXi8DqO9zU\\\/s400\\\/CandlelitDinner.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/\",\"name\":\"THE SHORTEST, BEST ADVERTISING LESSON YOU'LL GET ALL WEEK - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/4.bp.blogspot.com\\\/_JygV9WxRKKc\\\/SgKFc9kczPI\\\/AAAAAAAAAnU\\\/8lXi8DqO9zU\\\/s400\\\/CandlelitDinner.jpg\",\"datePublished\":\"2009-05-07T07:05:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/#primaryimage\",\"url\":\"http:\\\/\\\/4.bp.blogspot.com\\\/_JygV9WxRKKc\\\/SgKFc9kczPI\\\/AAAAAAAAAnU\\\/8lXi8DqO9zU\\\/s400\\\/CandlelitDinner.jpg\",\"contentUrl\":\"http:\\\/\\\/4.bp.blogspot.com\\\/_JygV9WxRKKc\\\/SgKFc9kczPI\\\/AAAAAAAAAnU\\\/8lXi8DqO9zU\\\/s400\\\/CandlelitDinner.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/05\\\/the-shortest-best-advertising-lesson-youll-get-all-week\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THE SHORTEST, BEST ADVERTISING LESSON YOU’LL GET ALL WEEK\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"THE SHORTEST, BEST ADVERTISING LESSON YOU'LL GET ALL WEEK - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/","og_locale":"en_US","og_type":"article","og_title":"THE SHORTEST, BEST ADVERTISING LESSON YOU'LL GET ALL WEEK - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"According to Inc. magazine, when Gordon Segal founded Crate and Barrel he used to tell his employees: \u201cYou\u2019re selling a candlelit dinner by poolside, not a piece of wax on a stick.\u201d End of today’s lesson.","og_url":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2009-05-07T07:05:00+00:00","og_image":[{"url":"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SgKFc9kczPI\/AAAAAAAAAnU\/8lXi8DqO9zU\/s400\/CandlelitDinner.jpg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"THE SHORTEST, BEST ADVERTISING LESSON YOU’LL GET ALL WEEK","datePublished":"2009-05-07T07:05:00+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/"},"wordCount":46,"commentCount":2,"image":{"@id":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/#primaryimage"},"thumbnailUrl":"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SgKFc9kczPI\/AAAAAAAAAnU\/8lXi8DqO9zU\/s400\/CandlelitDinner.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/","url":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/","name":"THE SHORTEST, BEST ADVERTISING LESSON YOU'LL GET ALL WEEK - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/#primaryimage"},"thumbnailUrl":"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SgKFc9kczPI\/AAAAAAAAAnU\/8lXi8DqO9zU\/s400\/CandlelitDinner.jpg","datePublished":"2009-05-07T07:05:00+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/#primaryimage","url":"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SgKFc9kczPI\/AAAAAAAAAnU\/8lXi8DqO9zU\/s400\/CandlelitDinner.jpg","contentUrl":"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SgKFc9kczPI\/AAAAAAAAAnU\/8lXi8DqO9zU\/s400\/CandlelitDinner.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2009\/05\/the-shortest-best-advertising-lesson-youll-get-all-week\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"THE SHORTEST, BEST ADVERTISING LESSON YOU’LL GET ALL WEEK"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=370"}],"version-history":[{"count":0,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/370\/revisions"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}