{"id":360,"date":"2009-04-28T00:14:00","date_gmt":"2009-04-28T07:14:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/04\/28\/memo-to-the-radio-station-promotions-director\/"},"modified":"2009-04-28T00:14:00","modified_gmt":"2009-04-28T07:14:00","slug":"memo-to-the-radio-station-promotions-director","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/","title":{"rendered":"MEMO TO THE RADIO STATION PROMOTIONS DIRECTOR"},"content":{"rendered":"\"\"<\/a>\n

The promotion director of a certain large market radio station sent a memo to the station’s morning host, asking:<\/p>\n<\/p>\n

“Do you want me to type up a winner sheet for every contest you guys do in the morning, or can we do a generic one? Let me know your thoughts…”<\/p><\/blockquote>\n

The morning host \u2014 a very well-known, very successful, very professional veteran personality \u2014 replied as follows:<\/span><\/p>\n

I need a winner sheet for each separate contest for several reasons.<\/p>\n

1) <\/span>Because of the immediacy of radio, things change quickly and at the last minute. Often sales-oriented contests have last-minute changes. This means that I need an updated form with specifics of each contest the day we start it. NOT TWO WEEKS AHEAD of time.<\/p>\n

Since I do not attend the promotion meetings (because the morning host is not invited), I am not privy to the intricacies of each contest. That’s why I would appreciate:<\/p>\n

A) An e-mail detailing the contest the day before it starts.<\/p>\n

B) A contest sheet as a backup in the Prize Book as we previously discussed (on more than one occasion).<\/p>\n

2) <\/span>I need to know the contest has been approved, signed off on, and otherwise tweaked by you and the program director. Just because I talk to a salesperson does not, repeat, NOT mean that we are doing a contest.<\/p>\n

Often I chat with salespeople to give them ideas on what we feasibly could do to help a client, but it is always subject to approval from the Promotions and Program Directors. That’s why I need a separate winner sheet for each contest.<\/p>\n

3) <\/span>Although we have listeners who win more than one contest, most of our winners are not aware of when a CD, movie ticket, concert ticket, etc., will be available \u2014 and if it isn’t, when they can pick it up. We have many prizes, and each contest is different.<\/p>\n

Also, as far as concert tickets are concerned, we have had a problem in the past with overzealous DJs giving out more tickets than we have or listeners claiming that we have awarded them a prize when, in fact, we haven’t. Therefore, numbered sheets with jocks’ names on them in the case of hard-to-get tickets would be optimal. This is known in most businesses as Inventory Control.<\/p>\n

On the other hand, if we have a movie house full of tickets, then I believe you could supply one sheet for the movie and we can make copies to give to the front desk.<\/p>\n

4) <\/span>The necessary items on each winner’s sheet should include (but not be limited to):<\/p>\n

– Winner’s information<\/p>\n

– A description of the prize<\/p>\n

– How many of the prizes we have to give away (assuming it’s a purely morning show prize)<\/p>\n

– Whether we need to get an aircheck for the client and\/or sales department<\/p>\n

– Whether a specific tag is needed for the client<\/p>\n

– In the case of tickets, the date of the event<\/p>\n

– Any other specifics of the event; e.g., other groups on the concert bill, or for a sporting event, the opposing team<\/p>\n

– Whether the tickets\/passes include any special type of entertainment: backstage, food, drink, etc.<\/p>\n

– Whether you must be a certain age to get into the event (e.g., if liquor is served, you must be of age)<\/p>\n

– If transportation is included, and if so, what it will be (limo, train tickets, etc). Also, whether we need to mention the transportation provider.<\/p>\n

Now, that said, it shouldn’t be too much for the air personality to ask that the above items be specified in one or two easy-to-read paragraphs so that we can:<\/p>\n

(1) Do a solicit with the first one over the beginning of a record<\/p>\n

(2) Do the second one in a backsell briefly with the winner<\/p>\n

You will need to somehow highlight the information that should be given to the winner but that does not need to be given over the air.<\/p>\n

If this reply is too specific, it’s probably because I don’t feel I should be wasting my time with something like winner’s sheets and contest specifics that should be common sense to a promotion director in a market of this size.<\/p>\n

Let’s move ahead because we have at least one major promotion a month with the morning show alone that we have to get on track, as well as the various weekend contests and standard giveaways that stations like ours do as a matter of course.<\/p>\n

Cordially,<\/p>\n

(NAME WITHHELD)<\/p>\n","protected":false},"excerpt":{"rendered":"

The promotion director of a certain large market radio station sent a memo to the station’s morning host, asking: “Do you want me to type up a winner sheet for every contest you guys do in the morning, or can we do a generic one? Let me know your thoughts…” The morning host \u2014 a […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":{"0":"post-360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-promotions"},"yoast_head":"\nMEMO TO THE RADIO STATION PROMOTIONS DIRECTOR - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEMO TO THE RADIO STATION PROMOTIONS DIRECTOR - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"The promotion director of a certain large market radio station sent a memo to the station’s morning host, asking: “Do you want me to type up a winner sheet for every contest you guys do in the morning, or can we do a generic one? Let me know your thoughts…” The morning host \u2014 a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-28T07:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SfaqpBUr5DI\/AAAAAAAAAmc\/gJCVyf6EwfQ\/s200\/Memo.jpg\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"MEMO TO THE RADIO STATION PROMOTIONS DIRECTOR\",\"datePublished\":\"2009-04-28T07:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/\"},\"wordCount\":754,\"commentCount\":6,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/4.bp.blogspot.com\\\/_JygV9WxRKKc\\\/SfaqpBUr5DI\\\/AAAAAAAAAmc\\\/gJCVyf6EwfQ\\\/s200\\\/Memo.jpg\",\"articleSection\":[\"radio promotions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/\",\"name\":\"MEMO TO THE RADIO STATION PROMOTIONS DIRECTOR - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/4.bp.blogspot.com\\\/_JygV9WxRKKc\\\/SfaqpBUr5DI\\\/AAAAAAAAAmc\\\/gJCVyf6EwfQ\\\/s200\\\/Memo.jpg\",\"datePublished\":\"2009-04-28T07:14:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/#primaryimage\",\"url\":\"http:\\\/\\\/4.bp.blogspot.com\\\/_JygV9WxRKKc\\\/SfaqpBUr5DI\\\/AAAAAAAAAmc\\\/gJCVyf6EwfQ\\\/s200\\\/Memo.jpg\",\"contentUrl\":\"http:\\\/\\\/4.bp.blogspot.com\\\/_JygV9WxRKKc\\\/SfaqpBUr5DI\\\/AAAAAAAAAmc\\\/gJCVyf6EwfQ\\\/s200\\\/Memo.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/memo-to-the-radio-station-promotions-director\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MEMO TO THE RADIO STATION PROMOTIONS DIRECTOR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MEMO TO THE RADIO STATION PROMOTIONS DIRECTOR - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/","og_locale":"en_US","og_type":"article","og_title":"MEMO TO THE RADIO STATION PROMOTIONS DIRECTOR - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"The promotion director of a certain large market radio station sent a memo to the station’s morning host, asking: “Do you want me to type up a winner sheet for every contest you guys do in the morning, or can we do a generic one? Let me know your thoughts…” The morning host \u2014 a […]","og_url":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2009-04-28T07:14:00+00:00","og_image":[{"url":"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SfaqpBUr5DI\/AAAAAAAAAmc\/gJCVyf6EwfQ\/s200\/Memo.jpg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"MEMO TO THE RADIO STATION PROMOTIONS DIRECTOR","datePublished":"2009-04-28T07:14:00+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/"},"wordCount":754,"commentCount":6,"image":{"@id":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/#primaryimage"},"thumbnailUrl":"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SfaqpBUr5DI\/AAAAAAAAAmc\/gJCVyf6EwfQ\/s200\/Memo.jpg","articleSection":["radio promotions"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/","url":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/","name":"MEMO TO THE RADIO STATION PROMOTIONS DIRECTOR - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/#primaryimage"},"thumbnailUrl":"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SfaqpBUr5DI\/AAAAAAAAAmc\/gJCVyf6EwfQ\/s200\/Memo.jpg","datePublished":"2009-04-28T07:14:00+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/#primaryimage","url":"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SfaqpBUr5DI\/AAAAAAAAAmc\/gJCVyf6EwfQ\/s200\/Memo.jpg","contentUrl":"http:\/\/4.bp.blogspot.com\/_JygV9WxRKKc\/SfaqpBUr5DI\/AAAAAAAAAmc\/gJCVyf6EwfQ\/s200\/Memo.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2009\/04\/memo-to-the-radio-station-promotions-director\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"MEMO TO THE RADIO STATION PROMOTIONS DIRECTOR"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":0,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}