{"id":3582,"date":"2009-12-29T00:05:29","date_gmt":"2009-12-29T08:05:29","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=3582"},"modified":"2009-12-25T20:22:00","modified_gmt":"2009-12-26T04:22:00","slug":"mercedes-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/12\/mercedes-radio-commercial\/","title":{"rendered":"MERCEDES RADIO ADVERTISING: DOES IT GET ANY DUMBER THAN THIS?"},"content":{"rendered":"\"ad<\/a>\"radio<\/a>\n

Pretend you’re seriously considering buying a new car.<\/p>\n

(If you actually are<\/strong> considering buying a new car, pretend you’re not and then you can pretend that you are, okay?)<\/p>\n

Make a quick mental list of the things that might convince you to buy from one dealer and not others.<\/p>\n

Just to get you started, your list might include:<\/p>\n

Price
\nFinancing
\nAvailability of the model you want
\nAvailability of the options you want
\nDealer reputation
\nDealer location….<\/p>\n

Those are just a few ideas. Go ahead and make your own mental list.<\/p>\n

Got it?<\/p>\n

Recently I heard a Mercedes-Benz Southern California Dealers radio commercial that says you should come see them for:<\/p>\n

“the best buying experience of your life.”<\/p><\/blockquote>\n

Just out of curiosity: Where on your list was “best buying experience”?<\/em><\/p>\n

Anyone who ever would consider including “best buying experience” in their copy should never be allowed within 50 miles of the making of a radio commercial.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pretend you’re seriously considering buying a new car. (If you actually are considering buying a new car, pretend you’re not and then you can pretend that you are, okay?) Make a quick mental list of the things that might convince you to buy from one dealer and not others. Just to get you started, your […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-3582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMERCEDES RADIO ADVERTISING: DOES IT GET ANY DUMBER THAN THIS? - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/12\/mercedes-radio-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MERCEDES RADIO ADVERTISING: DOES IT GET ANY DUMBER THAN THIS? - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Pretend you’re seriously considering buying a new car. 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