{"id":357,"date":"2009-04-26T00:12:00","date_gmt":"2009-04-26T07:12:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/04\/26\/using-spec-spots-to-cold-call\/"},"modified":"2009-04-26T00:12:00","modified_gmt":"2009-04-26T07:12:00","slug":"using-spec-spots-to-cold-call","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/04\/using-spec-spots-to-cold-call\/","title":{"rendered":"Using Spec Spots To Cold Call"},"content":{"rendered":"<p><\/p>\n<p>This posting is for readers of my latest <a href=\"http:\/\/danoday.com\/free\"><span style=\"font-weight: bold;\">Radio Advertising Letter<\/span><\/a> to share their thoughts about the use of spec spots to land new clients \u2014 without first having learned about the client&#8217;s needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This posting is for readers of my latest Radio Advertising Letter to share their thoughts about the use of spec spots to land new clients \u2014 without first having learned about the client&#8217;s needs.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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