{"id":331,"date":"2009-04-01T00:05:00","date_gmt":"2009-04-01T07:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/04\/01\/dont-let-your-advertising-drive-away-potential-customers\/"},"modified":"2009-04-01T00:05:00","modified_gmt":"2009-04-01T07:05:00","slug":"dont-let-your-advertising-drive-away-potential-customers","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/04\/dont-let-your-advertising-drive-away-potential-customers\/","title":{"rendered":"DON&#8217;T LET YOUR ADVERTISING DRIVE AWAY POTENTIAL CUSTOMERS"},"content":{"rendered":"<a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/2.bp.blogspot.com\/_JygV9WxRKKc\/SbNohGswFzI\/AAAAAAAAAes\/V1SiFmNpo2Q\/s1600-h\/BlogPhotoRestaurant.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 300px;\" src=\"http:\/\/2.bp.blogspot.com\/_JygV9WxRKKc\/SbNohGswFzI\/AAAAAAAAAes\/V1SiFmNpo2Q\/s400\/BlogPhotoRestaurant.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5310703303543232306\" border=\"0\" \/><\/a>\n<p>This is a Sushi-ish restaurant in a strip mall in Los Angeles. I like Sushi. I like Japanese food. But I&#8217;ve never gone into this place, because I&#8217;ve never been able to see what it looks like inside.<\/p>\n<p>Is it tiny? Spacious? Tastefully decorated or unappealing to the eye? Lots of happy customers inside, or is it empty?<\/p>\n<p>Who knows? They&#8217;ve covered virtually every viewable inch of glass with pictures and posters that are intended to &#8220;sell&#8221; the restaurant but which in reality discourage new customers from entering.<\/p>\n<p>Drives me crazy every time I see it.<\/p>\n<p style=\"color: rgb(0, 0, 153);\"><span style=\"font-weight: bold;\">What Does This Have To Do With Radio Advertising?<\/span><\/p>\n<p>A good radio commercial offers the listener a &#8220;test drive&#8221; of the results offered by the product or service. When you clutter up your spot with bells &amp; whistles, jokes, and extraneous audio, you obscure any potential consumer test drive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a Sushi-ish restaurant in a strip mall in Los Angeles. I like Sushi. I like Japanese food. But I&#8217;ve never gone into this place, because I&#8217;ve never been able to see what it looks like inside. Is it tiny? Spacious? Tastefully decorated or unappealing to the eye? Lots of happy customers inside, or [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DON&#039;T LET YOUR ADVERTISING DRIVE AWAY POTENTIAL CUSTOMERS - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/04\/dont-let-your-advertising-drive-away-potential-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DON&#039;T LET YOUR ADVERTISING DRIVE AWAY POTENTIAL CUSTOMERS - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"This is a Sushi-ish restaurant in a strip mall in Los Angeles. I like Sushi. I like Japanese food. But I&#8217;ve never gone into this place, because I&#8217;ve never been able to see what it looks like inside. Is it tiny? Spacious? Tastefully decorated or unappealing to the eye? Lots of happy customers inside, or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2009\/04\/dont-let-your-advertising-drive-away-potential-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-01T07:05:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/2.bp.blogspot.com\/_JygV9WxRKKc\/SbNohGswFzI\/AAAAAAAAAes\/V1SiFmNpo2Q\/s400\/BlogPhotoRestaurant.jpg\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/dont-let-your-advertising-drive-away-potential-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/dont-let-your-advertising-drive-away-potential-customers\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"DON&#8217;T LET YOUR ADVERTISING DRIVE AWAY POTENTIAL CUSTOMERS\",\"datePublished\":\"2009-04-01T07:05:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/dont-let-your-advertising-drive-away-potential-customers\\\/\"},\"wordCount\":153,\"commentCount\":3,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/dont-let-your-advertising-drive-away-potential-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/2.bp.blogspot.com\\\/_JygV9WxRKKc\\\/SbNohGswFzI\\\/AAAAAAAAAes\\\/V1SiFmNpo2Q\\\/s400\\\/BlogPhotoRestaurant.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/dont-let-your-advertising-drive-away-potential-customers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/dont-let-your-advertising-drive-away-potential-customers\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/04\\\/dont-let-your-advertising-drive-away-potential-customers\\\/\",\"name\":\"DON'T LET YOUR ADVERTISING DRIVE AWAY POTENTIAL CUSTOMERS - 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