{"id":329,"date":"2009-03-30T00:05:00","date_gmt":"2009-03-30T07:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/03\/30\/monday-radio-commercial-smackdown-advils-radio-advertising-headache\/"},"modified":"2009-03-30T00:05:00","modified_gmt":"2009-03-30T07:05:00","slug":"monday-radio-commercial-smackdown-advils-radio-advertising-headache","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/03\/monday-radio-commercial-smackdown-advils-radio-advertising-headache\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Advil&#8217;s Radio Advertising Headache"},"content":{"rendered":"<p><\/p>\n<a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/3.bp.blogspot.com\/_JygV9WxRKKc\/SdAstr6CgpI\/AAAAAAAAAhc\/wwTkHysqNNY\/s1600-h\/Liar.gif\"><img decoding=\"async\" style=\"display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px; height: 150px;\" src=\"http:\/\/3.bp.blogspot.com\/_JygV9WxRKKc\/SdAstr6CgpI\/AAAAAAAAAhc\/wwTkHysqNNY\/s200\/Liar.gif\" border=\"0\" alt=\"\"id=\"BLOGGER_PHOTO_ID_5318800323316449938\" \/><\/a>\n<p>Former radio guy, MTV pioneer and E! Entertainment CEO <span style=\"font-weight: bold; color: rgb(0, 0, 153);\">Lee Masters <\/span>loves &#8220;agent jokes.&#8221; Here&#8217;s one:<\/p>\n<\/p>\n<blockquote><p>An agent is on the phone with a producer, pitching one of his clients. A minute or two into the conversation the producer interrupts and says, &#8220;Hey, wait a minute. You&#8217;re lying to me!&#8221;<\/p>\n<p>The agent says, &#8220;Yeah, I know. But hear me out&#8230;&#8221;<\/p><\/blockquote>\n<p>When you begin a commercial with an obvious lie, you lose the entire battle:<\/p>\n<\/p>\n<p><center><object height=\"79\" width=\"204\"><center><\/center><param name=\"movie\" value=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\"><\/param><param name=\"play\" value=\"true\"><\/param><param name=\"loop\" value=\"false\"><\/param><param name=\"quality\" value=\"high\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><param name=\"flashvars\" value=\"bUseColor=true&amp;sCustomColor=3558656&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21BY%24%2Bqhpqea%2E%2F2Lv%2Ad1Qqo%25kkq%3FAfx8I%26urd\"><embed src=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" play=\"true\" loop=\"true\" quality=\"high\" flashvars=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21BY%24%2Bqhpqea%2E%2F2Lv%2Ad1Qqo%25kkq%3FAfx8I%26urd\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" height=\"79\" width=\"204\"><\/embed><\/param><\/object><\/center><\/p>\n<p>No, you <span style=\"font-weight: bold;\">don<\/span>&#8216;t work at the pharmacy counter. You&#8217;re a voice actor. And everyone listening knows you don&#8217;t work at the pharmacy. They know that you are lying to them.<\/p>\n<\/p>\n<blockquote><p>&#8220;It packs the power of Advil with a strong decongestant.&#8221;<\/p><\/blockquote>\n<p> Yep, that&#8217;s exactly how <span style=\"font-weight: bold;\">my<\/span> pharmacist speaks. How about yours?<\/p>\n<p>Oh, and I guess the music that comes in at :10 is being piped into the pharmacy?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former radio guy, MTV pioneer and E! Entertainment CEO Lee Masters loves &#8220;agent jokes.&#8221; Here&#8217;s one: An agent is on the phone with a producer, pitching one of his clients. A minute or two into the conversation the producer interrupts and says, &#8220;Hey, wait a minute. You&#8217;re lying to me!&#8221; The agent says, &#8220;Yeah, I [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,12],"tags":[],"class_list":{"0":"post-329","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-copywriting","7":"category-radio-commercial-critique"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MONDAY RADIO COMMERCIAL SMACKDOWN: Advil&#039;s Radio Advertising Headache - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/03\/monday-radio-commercial-smackdown-advils-radio-advertising-headache\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Advil&#039;s Radio Advertising Headache - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Former radio guy, MTV pioneer and E! Entertainment CEO Lee Masters loves &#8220;agent jokes.&#8221; Here&#8217;s one: An agent is on the phone with a producer, pitching one of his clients. A minute or two into the conversation the producer interrupts and says, &#8220;Hey, wait a minute. 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