{"id":325,"date":"2009-03-26T00:07:00","date_gmt":"2009-03-26T07:07:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/03\/26\/radio-lessons-learned-from-secret-society-meeting\/"},"modified":"2009-03-26T00:07:00","modified_gmt":"2009-03-26T07:07:00","slug":"radio-lessons-learned-from-secret-society-meeting","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/03\/radio-lessons-learned-from-secret-society-meeting\/","title":{"rendered":"RADIO LESSONS LEARNED FROM SECRET SOCIETY MEETING"},"content":{"rendered":"

<\/p>\n

\n

I belong to two groups. One is the Automobile Club. The other is a top secret group of People Who Think They’re More Important Than They Are. We meet twice a year and share “Best Practices” (i.e., lie to each other about how much we really accomplish).<\/p>\n

At our most recent meeting, last month, I found myself making a number of notes and thinking, “I should share this with my blog readers.” So here we are. The first of several random thoughts and observations.<\/p>\n\"Mary<\/a>\n<\/p>\n

Mary Ellen Tribby<\/span><\/center><\/p>\n

Mary Ellen Tribby is Publisher\/CEO of Early To Rise<\/a>. In addition to taking a merciless drubbing from a few of us over dinner the last night, Mary Ellen shared some of the practices that have made her company so successful. <\/p>\n

Two questions they always ask before they embark on any project:<\/p>\n<\/div>\n

1. “Is it good for our customers?”<\/p><\/blockquote>\n

(For a radio station, “customers” = “listeners.” And<\/span> “customers” = “advertisers.”<\/p>\n

2. “Is it good for our company?”<\/p>\n

(Please substitute “radio station” for “company.”)<\/p>\n<\/blockquote>\n

She also included one declaration that needs no rewriting for radio:<\/p>\n

“Everyone in the company is a marketer.”<\/p><\/blockquote>\n

Your radio station’s every employee, volunteer and\/or intern is part of your Marketing Department. Every touch any<\/span> of them makes with anyone<\/span> outside the station is an opportunity to win a new friend \u2014 or strengthen an existing friendship \u2014 for the station.<\/p>\n","protected":false},"excerpt":{"rendered":"

I belong to two groups. One is the Automobile Club. The other is a top secret group of People Who Think They’re More Important Than They Are. We meet twice a year and share “Best Practices” (i.e., lie to each other about how much we really accomplish). At our most recent meeting, last month, I […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-325","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO LESSONS LEARNED FROM SECRET SOCIETY MEETING - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/03\/radio-lessons-learned-from-secret-society-meeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO LESSONS LEARNED FROM SECRET SOCIETY MEETING - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"I belong to two groups. 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