{"id":32,"date":"2008-07-08T00:02:00","date_gmt":"2008-07-08T07:02:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2008\/07\/08\/best-morning-show-giveaway-items\/"},"modified":"2008-07-08T00:02:00","modified_gmt":"2008-07-08T07:02:00","slug":"best-morning-show-giveaway-items","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2008\/07\/best-morning-show-giveaway-items\/","title":{"rendered":"BEST MORNING SHOW GIVEAWAY ITEMS"},"content":{"rendered":"


<\/span><\/p>\n

Most jocks give away whatever comes in over the transom for free. But the best giveaway items for a personality-driven show have three qualities:<\/span><\/p>\n


<\/span><\/p>\n

1. Extremely limited practical value<\/span><\/p>\n

3. Personalized<\/span><\/p>\n

3. Inexplicably fun<\/span><\/p>\n


<\/span><\/p>\n

Historic Example<\/span><\/span><\/p>\n


<\/span><\/p>\n

During the first years of Late Night With David Letterman<\/span> (his NBC show), Letterman would give his guests their own, official Late Night With David Letterman Collapsible Drinking Cup. <\/span><\/p>\n


<\/span><\/p>\n

It was a plastic drinking cup which, when you pressed down on it with the palm of your hand, collapsed into a flat shape. <\/span><\/p>\n


<\/span><\/p>\n

Every visiting celebrity insisted on leaving with one. <\/span><\/p>\n


<\/span><\/p>\n

And every viewer would’ve loved to get one.<\/span><\/p>\n


<\/span><\/p>\n

Radio Exampl<\/span>e<\/span><\/p>\n


<\/span><\/p>\n

When Peter Holmes was the Breakfast Host at Breeze AM in Essex, England, his lucky contest winners received… personalized bathplugs. They cost maybe $0.49 each, and every listener wanted one. <\/span><\/p>\n


<\/span><\/p>\n

While I was making an in-station visit, Peter held a private party ONLY for his “bathpluggers.” <\/span><\/p>\n


<\/span><\/p>\n

150 people showed up at a nightclub on a Tuesday night. (They had to bring their bathplugs with them to gain admittance.)<\/span><\/p>\n


<\/span><\/p>\n

Peter came up with the terrific idea. I threw in a few suggestions to make it bigger and extend its life:<\/span><\/p>\n


<\/span><\/p>\n

1. Create limited edition, seasonal imprints (summer, football, Christmas, etc.) to stimulate a collector’s mentality among recipients.<\/span><\/p>\n


<\/span><\/p>\n

2. For a one-time only promotion, award a plug actually used by Peter in his own bathtub.<\/span><\/p>\n


<\/span><\/p>\n

3. Send plugs to celebrities, asking them to bathe with them once and then return in a self-addressed, stamped envelope. Have them autograph the plugs first, then auction them off for charity, on-air.<\/span><\/p>\n


<\/span><\/p>\n

My Test For A Great Morning Show Priz<\/span>e<\/span><\/p>\n


<\/span><\/p>\n

Something you would never pay for… but which you would stand in line to receive.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Most jocks give away whatever comes in over the transom for free. But the best giveaway items for a personality-driven show have three qualities: 1. Extremely limited practical value 3. Personalized 3. Inexplicably fun Historic Example During the first years of Late Night With David Letterman (his NBC show), Letterman would give his guests their […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-32","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nBEST MORNING SHOW GIVEAWAY ITEMS - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/07\/best-morning-show-giveaway-items\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEST MORNING SHOW GIVEAWAY ITEMS - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Most jocks give away whatever comes in over the transom for free. But the best giveaway items for a personality-driven show have three qualities: 1. Extremely limited practical value 3. Personalized 3. 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