Unhappy vs. Not Unhappy<\/span><\/div>\nWhenever your Internet experience is problem-free \u2014 your computer doesn\u2019t crash, your phone line or DSL or cable or wireless connection is working, and your software works properly \u2014 are you conscious of feeling really, really happy about the fact that you\u2019re able to go online?<\/p>\n
No?<\/p>\n
How do you feel when your Internet connection doesn\u2019t work? When your computer keeps freezing up? When \u2014 the ultimate modern crisis \u2014 you can\u2019t access your e-mail??<\/p>\n
Upset? Frustrated? Depressed?<\/p>\n
In our normal state, we\u2019re not happy; we\u2019re just not unhappy.<\/p>\n
For much of our daily lives, we find ourselves in one of two states: Unhappy….or Not Unhappy.<\/p>\n
What pushes us from \u201cNot Unhappy\u201d to \u201cUnhappy\u201d most often is chaos<\/span>.<\/p>\nThe dictionary definition of \u201cchaos\u201d is: <\/p>\n<\/p>\n
\u201cThe confused unorganized state of primordial matter before the creation of distinct forms.\u201d<\/p><\/blockquote>\n
Humans attempt to overcome chaos by imposing some semblance of order upon it. And Radio helps by providing listeners with a context<\/span> to the events in their lives.<\/p>\n<\/p>\nWhat Does It Actually Mean, Anyway?<\/span><\/p>\n\u201cContext\u201d comes from the Latin word, \u201ccontexere\u201d: <\/span>\u201cTo weave together.\u201d<\/p>\nDo you ever sing along with the radio or with a music CD or mp3 player? If so, do ever you find yourself singing in falsetto to match the vocals of the song?<\/p>\n
Yes? Why? You could sing it in your own register, in the correct key…Just an octave or two lower.<\/p>\n
You sing in falsetto to maximize the synchronicity of context: to weave the sound of your voice with the sounds coming out of your radio or CD player or mp3 player.<\/p>\n
Radio weaves together the strands of listeners\u2019 daily lives into a context that helps fend off the chaos.<\/p>\n
Listeners don\u2019t ask Radio to put them in a state of Happiness. They turn to Radio in the hopes that it will help take them out or perhaps keep them out of a state of Unhappiness.<\/p>\n
How\u2019s this for a corny (yet, for a successful radio station, honest) slogan?<\/p>\n<\/p>\n
\u201cRadio helps people feel they\u2019re tuned in to life.\u201d<\/p><\/blockquote>\n
Our jobs as radio people: To provide meaningful contexts for our listeners’ lives.<\/p>\n
“Even for a pop music station, Dan?”<\/p><\/blockquote>\n
Do you know what you call a radio station that provides music with no context?<\/p>\n
An iPod.<\/p>\n
Here is where you can read<\/a> the entire CONTEXTUAL PROGRAMMING.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"The following is excerpted from CONTEXTUAL PROGRAMMING: The Only Way To Win In A Competitive Market. Unhappy vs. Not Unhappy Whenever your Internet experience is problem-free \u2014 your computer doesn\u2019t crash, your phone line or DSL or cable or wireless connection is working, and your software works properly \u2014 are you conscious of feeling really, […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":{"0":"post-296","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-programming"},"yoast_head":"\n
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