{"id":281,"date":"2009-02-16T01:05:00","date_gmt":"2009-02-16T08:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/02\/16\/monday-radio-commercial-smackdown-british-airways-advertising-%e2%80%94-off-course-again\/"},"modified":"2009-02-16T01:05:00","modified_gmt":"2009-02-16T08:05:00","slug":"monday-radio-commercial-smackdown-british-airways-advertising-%e2%80%94-off-course-again","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/02\/monday-radio-commercial-smackdown-british-airways-advertising-%e2%80%94-off-course-again\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: British Airways&#8217; Advertising \u2014 Off-Course, Again"},"content":{"rendered":"<a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/3.bp.blogspot.com\/_JygV9WxRKKc\/SZUiGgl56ZI\/AAAAAAAAAbk\/rLbrwkghFf0\/s1600-h\/BritishAirways.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 300px; height: 300px;\" src=\"http:\/\/3.bp.blogspot.com\/_JygV9WxRKKc\/SZUiGgl56ZI\/AAAAAAAAAbk\/rLbrwkghFf0\/s320\/BritishAirways.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5302181631522105746\" border=\"0\" \/><\/a>\n<\/p>\n<p>British Airways has a long, proud history of lousy advertising. Their losing streak continues with this  radio commercial.<\/p>\n<\/p>\n<p><center><object height=\"79\" width=\"204\"><center><\/center><param name=\"movie\" value=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\"><\/param><param name=\"play\" value=\"true\"><\/param><param name=\"loop\" value=\"false\"><\/param><param name=\"quality\" value=\"high\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><param name=\"flashvars\" value=\"bUseColor=true&amp;sCustomColor=3558656&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21BY%24%2Bqhpqea%2E%2F2Lv%2Ad1Qqo%25kkq%3FBtkIF%2CpC%7ES%24o%28z%2Foq3\"><embed src=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" play=\"true\" loop=\"true\" quality=\"high\" flashvars=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21BY%24%2Bqhpqea%2E%2F2Lv%2Ad1Qqo%25kkq%3FBtkIF%2CpC%7ES%24o%28z%2Foq3\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" height=\"79\" width=\"204\"><\/embed><\/param><\/object><\/center><\/p>\n<p>What do you picture when you think of &#8220;London&#8221;? Some guy giving a tedious tour?<\/p>\n<p>And those idiotic, unrealistic tourists hanging on his every word? Guess whom they&#8217;re supposed to represent?<\/p>\n<p>The target audience.<\/p>\n<p>This commercial tells us the tour guide&#8217;s story (albeit in a patently, insultingly fake manner). It <span style=\"font-weight: bold;\">should<\/span> be telling the story of the targeted listener, visiting London via British Airways. And more importantly, showing us the <span style=\"font-weight: bold;\">results<\/span> those targeted listeners will experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>British Airways has a long, proud history of lousy advertising. Their losing streak continues with this radio commercial. What do you picture when you think of &#8220;London&#8221;? Some guy giving a tedious tour? And those idiotic, unrealistic tourists hanging on his every word? Guess whom they&#8217;re supposed to represent? The target audience. This commercial tells [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MONDAY RADIO COMMERCIAL SMACKDOWN: British Airways&#039; Advertising \u2014 Off-Course, Again - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/02\/monday-radio-commercial-smackdown-british-airways-advertising-\u2014-off-course-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: British Airways&#039; Advertising \u2014 Off-Course, Again - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"British Airways has a long, proud history of lousy advertising. Their losing streak continues with this radio commercial. What do you picture when you think of &#8220;London&#8221;? Some guy giving a tedious tour? And those idiotic, unrealistic tourists hanging on his every word? Guess whom they&#8217;re supposed to represent? The target audience. 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