![\"radio](\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/06\/WritersBlock.jpg\" "\\"radio")
I teach a number of pretty sophisticated QuickStart Copywriting Techniques \u2014 meaning they’re easy to apply but not so easy to teach in a blog posting. But here’s one that is easy to explain, and it never fails:<\/p>\nI teach a number of pretty sophisticated QuickStart Copywriting Techniques \u2014 meaning they’re easy to apply but not so easy to teach in a blog posting. But here’s one that is easy to explain, and it never fails:<\/p>\n
Think of someone whom you really care about, whom you’ve known for a long time \u2014 maybe someone from whom you’re geographically separated. Write that person a letter, and in that letter do everything you can to convince that person to buy the product or service.<\/p>\n
Don’t give them a sales pitch. Talk to them in whatever style you usually use with them. Start with “Dear Bob” or\u00a0 “Hi, Mary” or “Hey, wassup” or however you would begin a letter to them.<\/p>\n
Obviously, you need to pick someone who would benefit from the product or service. But put away the bullet points and just write from the heart.<\/p>\n
If you’re trying to convince a nearsighted friend to try Lasik Eye Surgery, you’re not going to talk about how many procedures the doctor has performed or his friendly, knowledgeable staff.<\/p>\n
Don’t allow any<\/strong> advertising-ese in the letter. If you write it from the heart, in 5 to 10 minutes you’ll have the basis of a good commercial.<\/p>\n That might mean that you can simply edit it down to commercial form, or it will lead you to an appropriate emotional approach to take when you write the spot.<\/p>\n It’s almost always sure to lead you to at least a few good lines to use in your copy.<\/p>\n When I’ve taught this at workshops, I’ve heard wonderful, original, stunning commercial copy that lifts right out of that letter.<\/p>\n","protected":false},"excerpt":{"rendered":" I teach a number of pretty sophisticated QuickStart Copywriting Techniques \u2014 meaning they’re easy to apply but not so easy to teach in a blog posting. But here’s one that is easy to explain, and it never fails: Think of someone whom you really care about, whom you’ve known for a long time \u2014 maybe […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2733","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\n