{"id":2680,"date":"2009-10-26T00:05:35","date_gmt":"2009-10-26T07:05:35","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=2680"},"modified":"2009-10-25T23:24:38","modified_gmt":"2009-10-26T06:24:38","slug":"lame-radio-advertising","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/10\/lame-radio-advertising\/","title":{"rendered":"LAME ADVERTISING COPY OF FUNNY RADIO STATION PROMO: Monday Radio Commercial Smackdown"},"content":{"rendered":"<p style=\"text-align: left;\">Time for another look at award winning radio commercials \u2014 spotlighting the good and the bad from the  2007 Radio Mercury Awards.<\/p>\n<p>This one was a finalist in the 30-second cateogy.<\/p>\n<p style=\"text-align: center;\"><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"204\" height=\"79\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"play\" value=\"true\" \/><param name=\"loop\" value=\"false\" \/><param name=\"quality\" value=\"high\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"flashvars\" value=\"bUseColor=true&amp;sCustomColor=9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DD4%3AFmgt%7DImVw9U%2A%2E%2F0\" \/><param name=\"src\" value=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" \/><embed type=\"application\/x-shockwave-flash\" width=\"204\" height=\"79\" src=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" flashvars=\"bUseColor=true&amp;sCustomColor=9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DD4%3AFmgt%7DImVw9U%2A%2E%2F0\" wmode=\"transparent\" quality=\"high\" loop=\"false\" play=\"true\"><\/embed><\/object><\/p>\n<p>What an absolutely terrible radio commercial.<\/p>\n<p>Did you picture the product this spot was supposed to sell?<\/p>\n<div id=\"attachment_828\" style=\"width: 262px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-828\" class=\"size-full wp-image-828 \" title=\"radio advertising graphic\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/07\/ClueTrain.gif\" alt=\"Here Comes The Clue Train\" width=\"252\" height=\"288\" \/><p id=\"caption-attachment-828\" class=\"wp-caption-text\">Here Comes The Clue Train<\/p><\/div>\n<p><span style=\"color: #000080;\"><strong>The picture you paint in your listeners\u2019 minds is the picture they remember. <\/strong><\/span>This piece of inanity does nothing to sell the brand.<\/p>\n<p>At first I thought  I was listening to a parody, perhaps some sort of station promo.<\/p>\n<p>Like, for example, this classic example from warped radio Genius <a href=\"http:\/\/howardhoffman.com\"><strong>Howard Hoffman<\/strong><\/a> when he worked at San Francisco&#8217;s KFRC.\n<\/p>\n<p style=\"text-align: center;\"><object id=\"audioplayer1\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"260\" height=\"24\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"FlashVars\" value=\"playerID=1&amp;autostart=no&amp;bg=0xf8f8f8&amp;leftbg=0xeeeeee&amp;lefticon=0x666666&amp;rightbg=0xcccccc&amp;rightbghover=0x999999&amp;righticon=0x666666&amp;righticonhover=0xFFFFFF&amp;text=0x666666&amp;slider=0x666666&amp;track=0xFFFFFF&amp;border=0x666666&amp;loader=0x9FFFB8&amp;soundFile=http%3A%2F%2Fdanoday.com%2Fblogaudio%2FHoffmanKFRCGenericPromo.mp3\" \/><param name=\"quality\" value=\"high\" \/><param name=\"menu\" value=\"false\" \/><param name=\"bgcolor\" value=\"#FFFFFF\" \/><param name=\"src\" value=\"http:\/\/www.trafficgeyser.net\/player\/audioplayer.swf\" \/><param name=\"flashvars\" value=\"playerID=1&amp;autostart=no&amp;bg=0xf8f8f8&amp;leftbg=0xeeeeee&amp;lefticon=0x666666&amp;rightbg=0xcccccc&amp;rightbghover=0x999999&amp;righticon=0x666666&amp;righticonhover=0xFFFFFF&amp;text=0x666666&amp;slider=0x666666&amp;track=0xFFFFFF&amp;border=0x666666&amp;loader=0x9FFFB8&amp;soundFile=http%3A%2F%2Fdanoday.com%2Fblogaudio%2FHoffmanKFRCGenericPromo.mp3\" \/><embed id=\"audioplayer1\" type=\"application\/x-shockwave-flash\" width=\"260\" height=\"24\" src=\"http:\/\/www.trafficgeyser.net\/player\/audioplayer.swf\" bgcolor=\"#FFFFFF\" menu=\"false\" quality=\"high\" flashvars=\"playerID=1&amp;autostart=no&amp;bg=0xf8f8f8&amp;leftbg=0xeeeeee&amp;lefticon=0x666666&amp;rightbg=0xcccccc&amp;rightbghover=0x999999&amp;righticon=0x666666&amp;righticonhover=0xFFFFFF&amp;text=0x666666&amp;slider=0x666666&amp;track=0xFFFFFF&amp;border=0x666666&amp;loader=0x9FFFB8&amp;soundFile=http%3A%2F%2Fdanoday.com%2Fblogaudio%2FHoffmanKFRCGenericPromo.mp3\"><\/embed><\/object><\/p>\n<p>That&#8217;s a disc jockey, entertaining his audience 20 years ago. He knew he wasn&#8217;t trying to sell something. But the people who created that &#8220;nuts&#8217; commercial <strong>were<\/strong> supposed to sell something.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time for another look at award winning radio commercials \u2014 spotlighting the good and the bad from the 2007 Radio Mercury Awards. This one was a finalist in the 30-second cateogy. What an absolutely terrible radio commercial. Did you picture the product this spot was supposed to sell? The picture you paint in your listeners\u2019 [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2680","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LAME ADVERTISING COPY OF FUNNY RADIO STATION PROMO: Monday Radio Commercial Smackdown - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/10\/lame-radio-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LAME ADVERTISING COPY OF FUNNY RADIO STATION PROMO: Monday Radio Commercial Smackdown - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Time for another look at award winning radio commercials \u2014 spotlighting the good and the bad from the 2007 Radio Mercury Awards. 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