{"id":257,"date":"2009-01-29T01:05:00","date_gmt":"2009-01-29T08:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/01\/29\/assume-the-radio-station-position-only-one\/"},"modified":"2009-01-29T01:05:00","modified_gmt":"2009-01-29T08:05:00","slug":"assume-the-radio-station-position-only-one","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/01\/assume-the-radio-station-position-only-one\/","title":{"rendered":"ASSUME THE (RADIO STATION) POSITION. ONLY ONE."},"content":{"rendered":"

<\/p>\n

Sunday morning, 11:30AM. The DJ is adlibbing his way through a break, being careful to work in two required station positioners. Twice during that break he refers to “Your Official At Work Station”<\/span> \u2014 on a Sunday morning.<\/p>\n

How smart is that, having your weekend jock promote the station as the Official At Work Station? Not very.<\/p>\n

The Rationale<\/span> (I assume):<\/span> That’s how they want to be branded, so they say it all the time. Maybe some weekend listeners will be influenced to listen to them on weekdays, too.<\/p>\n

The Fallacies:<\/span><\/p>\n

1.<\/span> Most people hearing that message are not, at that moment, At Work Listeners. The station is referencing an experience they are not having. <\/p>\n

It’s like a sports station boasting in January about being “The Official World Series Radio Station.”<\/span> Well, that might be true. But it doesn’t make sense unless it’s October, not January.<\/p>\n

2. <\/span>In fact, for many listeners it’s an experience they’d rather not think about then. Few are thinking, “Gee, I wish there were something to take me out of my weekend mood and make me feel like I’m back in the office!”<\/p>\n

But It Gets Worse.<\/span><\/p>\n\"\"<\/a>\n

The break \u2014 which included two references to “Your Official At Work Station”<\/span> \u2014 ended with the jock declaring this to be a “Work Escape Weekend.”<\/span> Uh, at, um, y’know, Your Official At Work Station.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sunday morning, 11:30AM. The DJ is adlibbing his way through a break, being careful to work in two required station positioners. Twice during that break he refers to “Your Official At Work Station” \u2014 on a Sunday morning. How smart is that, having your weekend jock promote the station as the Official At Work Station? […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,101],"tags":[],"class_list":{"0":"post-257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-liners","7":"category-radio-station-imaging"},"yoast_head":"\nASSUME THE (RADIO STATION) POSITION. 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