{"id":2528,"date":"2009-10-19T00:05:30","date_gmt":"2009-10-19T07:05:30","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=2528"},"modified":"2009-10-19T00:07:43","modified_gmt":"2009-10-19T07:07:43","slug":"voice-actor-contest-winner","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/10\/voice-actor-contest-winner\/","title":{"rendered":"CONTEST WINNER: CAN YOU DO BETTER THAN THE ORIGINAL VOICEOVER GUY?"},"content":{"rendered":"

Last week I invited readers to submit their own renditions of this radio commercial, which was a finalist in the “Radio Station Produced” category of the 2007 Radio Mercury Awards.<\/p>\n

I explained the voice talent’s “delivery is totally disconnected from the experiences his character is relating. The performance is so wrong that I have no idea if this spot actually could be good.”<\/em><\/p>\n

Here’s that commercial once again.<\/p>\n

<\/embed><\/object><\/p>\n

No question, it is<\/strong> badly written. Mostly because they tried to cram too many words into that 60-second frame, but also because they worded the beginning of the story in a manner calculated to confuse the listener:<\/p>\n

“The other day my darling, 14-month old child…”<\/p><\/blockquote>\n

This story is about a 14-month old boy. But because they\u00a0 ambiguously identify him as a “child,” <\/em>at least half the audience immediately envisions a little girl. In fact, it’s probably more than half the audience because the writer also included the adjective “darling.” <\/em><\/p>\n

So every listener who begins by picturing a little girl suddenly has to mentally reboot when hearing, “He smiles at me.” <\/em><\/p>\n

Radio Advertising Rule #17: <\/strong>Confusing the listener is Not A Good Thing.\n<\/p>\n

The Winning Entry
\n<\/strong><\/span>\n<\/p>\n

<\/embed><\/object><\/p>\n

<\/strong><\/p>\n

The winning performance was submitted by Joe Szymanski<\/strong><\/a>, who tells the story naturally and whose emotions shift to match the plot points.<\/p>\n

The sound of the dog barking at the end of the spot was gratuitous. A couple of other people including dog barking SFX, too. But this story isn’t about<\/strong> a dog. It’s about that 14-month old child.<\/p>\n

But this competition wasn’t about production; it was about the voice acting performance. And Joe clearly submitted the best entry.<\/p>\n

Thanks to everyone who entered \u2014 you know that yours<\/strong> was a close Second Place, right?<\/p>\n

Meanwhile, Joe: Let me know which of my mp3 seminars<\/a> or e-books<\/a> you’d like as your prize.<\/p>\n","protected":false},"excerpt":{"rendered":"

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