![\"radio](\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/06\/WritersBlock.jpg\" "\\"commercial")
If you can’t think of anything good and you’ve got very little time, write your basic bad commercial as quickly as you can.<\/p>\n If you can’t think of anything good and you’ve got very little time, write your basic bad commercial as quickly as you can.<\/p>\n
I don’t mean you should try<\/strong> to make it bad. Just write it fast, just the facts; your typical boring, ineffective radio commercial.<\/p>\n When you’ve finished, pick just one thing<\/strong> in your copy to blow up into something huge.<\/p>\n “The largest selection in the Midwest”<\/em> \u2014 try exaggerating the concept of “largest selection” until it’s just plain ridiculous:<\/p>\n “You’ve heard that the universe is expanding? That’s because we have so many pre-owned cars on our lot that there just isn’t room for them in our present universe.”<\/p><\/blockquote>\n Ideally you’ll select the most important selling point in that brochure or that newspaper ad or that list of bullet\u00a0 points, and you’ll exaggerate it to the point where a light bulb goes off and you say, “Wait! I <\/em>actually <\/em>could\u00a0 build a commercial around this theme!”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" If you can’t think of anything good and you’ve got very little time, write your basic bad commercial as quickly as you can. I don’t mean you should try to make it bad. Just write it fast, just the facts; your typical boring, ineffective radio commercial. When you’ve finished, pick just one thing in your […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2483","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\n